Overview
集团KOL策略经理 Jobs in Shanghai, Shanghai, China at 上海力昂化工有限公司
Title: 集团KOL策略经理
Company: 上海力昂化工有限公司
Location: Shanghai, Shanghai, China
该职位来源于猎聘 As a KOL BD Mgt member, you will oversee cross-category influencer strategy and KOL portfolio management. Reporting directly to the social & digital commerce leader, you will partner closely with procurement and cross-functional business teams to drive efficient growth of category KOL business. This role will provide YOU the opportunity to lead key initiatives to progress YOUR career. These responsibilities include the following:
- Monitor the influencer marketing ecosystem such as Douyin, and other mainstream platforms, benchmark competitor’s KOL portfolio strategies, and craft the company’s short-term and long-term category-level KOL development roadmap.
- Provide data-driven strategic recommendations to internal stakeholders, compare internal KOL operation mechanisms with industry peers, mobilize cross-functional teams to implement strategic adjustments, capability building and resource allocation plans.
- Identify high-value KOL cooperation opportunities for different product categories, deliver tailored strategic solutions to category verticals, and summarize replicable best practices for cross-business deployment.
- Empower and coach business teams on KOL marketing logic, develop differentiated KOL cooperation programs aligned with corporate top-level strategic priorities.
- Routinely communicate KOL portfolio performance with cross-functional marketers, diagnose existing problems and deliver targeted strategic support. Basic Qualifications
- Bachelor’s degree or above in Marketing, Public Relations or related majors. 2. 2+ years of professional experience in influencer strategy, KOL portfolio management or marketing consulting projects.
- Solid experience in cross-category resource integration and end-to-end commercial negotiation with premium/mid-tier influencers.
- Proven project management capabilities in commercial marketing scenarios, capable of coordinating multi-department resources to deliver strategic targets. Preferred Qualifications
- Deep understanding of multi-category influencer portfolio logic and mainstream platform ecosystem; FMCG, beauty and health & wellness industry experience is preferred.
- Strong stakeholder influencing ability with zero-authority influence experience across cross-functional teams.
- Exceptional verbal and written English & Chinese communication skills, capable of compiling professional strategic reports and SOP documents. 作为KOL业务管理团队的一员，您将负责跨品类的网红策略制定及KOL资源组合管理。您将直接向社交与数字商务负责人汇报，并与采购部门及跨职能业务团队紧密协作，推动品类KOL业务的高效增长。
- 监测抖音等主流平台的网红营销生态，对标竞争对手的KOL组合策略，制定公司短期和长期品类级KOL发展路线图。 2. 为内部利益相关方提供数据驱动的战略建议，将内部KOL运营机制与行业同行进行对比，推动跨职能团队实施战略调整、能力建设及资源分配计划。 3. 识别不同产品品类的高价值KOL合作机会，为各品类提供定制化战略解决方案，并总结可复制的优秀实践以推动跨业务推广。 4. 赋能并指导业务团队掌握KOL营销逻辑，制定与企业高层战略重点相匹配的差异化KOL合作方案。 5. 定期与跨职能营销人员沟通KOL组合的表现，诊断现有问题并提供有针对性的战略支持。 1. 市场营销、公共关系或相关专业本科及以上学历。 2. 2年以上在网红策略、KOL组合管理或营销咨询项目方面的专业经验。 3. 在跨品类资源整合以及与高端/中端网红的端到端商业谈判方面拥有丰富经验。 4. 在商业营销场景中具备成熟的项目管理能力，能够协调多部门资源以实现战略目标。 优先资格要求 1. 深入了解多品类网红组合策略及主流平台生态系统；具备快消品、美妆及健康与 wellness 行业经验者优先。 2. 具备强大的利益相关方影响力，能够在跨职能团队中实现零职权下的有效影响。 3. 出色的中英文口头和书面沟通能力，能够编写专业的战略报告和标准操作流程文件
