Overview
Art Director Jobs in Pune/Pimpri-Chinchwad Area at SRV Media
Title: Art Director
Company: SRV Media
Location: Pune/Pimpri-Chinchwad Area
Role Overview Art Director – AI-Focused leads visual direction across the agency's portfolio with AI-native production at the core. Owns design quality, brand visual systems, and creative output across paid, social, brand, and content work. Player-coach role — sets visual direction, ships high-stakes work personally, builds AI-augmented production pipelines, and uplifts the design team's craft and speed.
Key Responsibilities
1. Visual Direction & Quality Governance
- Final reviewer on all client-facing design — ads, landing pages, social, decks, brand work, video
- Maintain visual consistency, brand fidelity, and craft standards across designers and accounts
- Enforce QC: typography, composition, color discipline, brand guideline adherence
2. AI-Native Production Pipeline
- Build and own the agency's AI creative stack — image, video, motion, upscale, edit, composite
- Stand up production workflows using Midjourney, Firefly, Runway, Sora, Kling, Veo, ComfyUI, Stable Diffusion, Magnific, Topaz, Krea
- Develop prompt libraries, style references, brand-locked LoRAs / style models per client
- Establish IP-safe AI usage — licensing, training data, client disclosure, brand safety
- Distinguish AI-generated vs. AI-augmented vs. human work; protect craft where it matters
3. Team Leadership & Development
- Lead a team of 4–8 designers, motion designers, and visual artists
- Run 1:1s, performance reviews, portfolio reviews
- Identify skill gaps; design AI-upskilling plans across the team
- Build hiring bar for AI-fluent designers; design portfolio review criteria
4. Creative Strategy & Concepting
- Translate briefs into visual concepts, mood boards, and design systems
- Partner with copy and strategy on integrated campaign creative
- Develop brand visual identities for new clients
5. Performance Marketing Creative
- Lead creative for Google Ads, Meta Ads, YouTube — static, motion, video
- Drive volume + variant testing using AI for hypothesis-led iteration
- Read performance data; iterate creative based on CTR, CVR, engagement, hook rate
6. Brand & Social Design
- Own brand visual systems — guidelines, templates, asset libraries
- Lead social design direction across Instagram, LinkedIn, YouTube, X
- Maintain visual coherence across long-running accounts
7. Motion & Video
- Direct short-form video, motion graphics, and AI-generated video work
- Oversee Runway / Sora / Kling production for ads, social, brand films
- Bridge between traditional motion (After Effects, Premiere) and generative video
8. Client Communication
- Present visual work and rationale to clients
- Defend creative direction with strategic and performance reasoning
- Manage feedback loops, rework rounds, approval workflows
9. Cross-Functional Collaboration
- Work daily with copy, performance, account management, dev
- Align on briefs, timelines, asset specs
- Represent design in capacity and project planning
10. Process & Standards
- Define SOPs — briefs, templates, asset naming, review checklists, AI prompts
- Standardize design delivery across accounts to enable scale
- Drive intake quality so designers get usable briefs
Required Skills & Qualifications
Education
- Bachelor's degree in Design, Visual Communication, Fine Arts, or related field
- Strong portfolio mandatory — traditional + AI-augmented work both required
Experience
- 6–9 years in design / art direction across performance, brand, content, social
- Minimum 2 years leading designers
- Agency experience strongly preferred
- Demonstrable AI-creative work shipped to clients
Craft – Traditional
- Mandatory: Figma, Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere)
- Strong typography, layout, composition, color theory
- Brand identity systems and design system thinking
Craft – AI
- Mandatory daily use: Midjourney, Firefly, Runway, Sora / Veo / Kling
- Strong: ComfyUI or Stable Diffusion workflows, LoRA training, upscaling (Magnific, Topaz)
- Working knowledge: Krea, Ideogram, Flux, ElevenLabs (for AV work)
- Ability to lock brand style — not generic AI aesthetic
- Prompt engineering for art direction, not just keyword stacking
Performance Awareness
- Working knowledge of Google Ads + Meta Ads creative specs and formats
- Comfort with GA4 / Looker Studio for reading creative performance
- Understand hook rate, thumbstop, CTR drivers in static and video
Soft Skills
- Strong creative point of view; defends work without ego
- Coaching instinct — develops designers, not just reviews work
- Reads briefs critically; pushes back on weak inputs
- Comfortable shipping fast without compromising craft
- Curious about new tools — tests, adopts, discards on merit
Portfolio Expectations (For Hiring)
- 8–12 samples across at least 4 formats (static ads, motion, brand, social, video)
- Minimum 2 examples of AI-augmented or AI-generated production work with process notes
- 1–2 examples of campaign-level art direction, not just standalone executions
- Performance results where measurable
Success in 90 Days
- Full ownership of design QC across the portfolio with no quality regressions
- AI production pipeline documented and operational across the team
- Brand visual guides for top 5 accounts captured as locked AI style references
- 2+ designers visibly stronger on AI-augmented craft and turnaround
- 1 campaign shipped with measurable lift driven by AI-enabled creative volume
