Overview
Associate Creative Director Jobs in Hong Kong, Hong Kong SAR at Plaza Premium Group
Title: Associate Creative Director
Company: Plaza Premium Group
Location: Hong Kong, Hong Kong SAR
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What You'll Be Doing
The Associate Creative Director (ACD) will play a pivotal role in shaping and elevating Plaza Premium Group’s global creative output. Reporting to the Global Creative Director, this role bridges strategy and execution—leading multidisciplinary design initiatives across brand, marketing, F&B concepts, and airport environments.
The ACD will oversee a Hong Kong–based team while managing remote collaborators across North Asia, Southeast Asia, and global markets. This role requires a strong balance of creative vision, operational leadership, and cross-functional collaboration, ensuring cohesive and high-quality design solutions across every touchpoint.
Creative Leadership & Execution
- Lead the development and execution of high-impact creative work across brand, marketing, and environmental design
- Translate strategic briefs into compelling visual storytelling across digital and physical platforms
- Ensure consistency and excellence in creative output aligned with PPG’s global brand standards
Brand & F&B Concept Development
- Partner with Culinary and Brand teams to conceptualise and develop visual identities for new F&B concepts
- Create distinctive, scalable brand worlds—from naming and identity through to in-space applications
- Oversee design systems including typography, color, packaging, menus, and marketing collateral
Marketing & Collateral Development
- Drive the creation of global and regional marketing assets (campaigns, toolkits, digital content, print collateral)
- Collaborate with Marketing teams to deliver effective, on-brand creative solutions for launches and promotions
- Maintain a balance between speed, quality, and brand consistency
Wayfinding, Signage & Environmental Design
- Collaborate closely with Projects and Interiors teams on wayfinding and signage strategies
- Ensure alignment between spatial design, customer experience, and brand identity within lounge and F&B environments
- Review and guide creative deliverables for built environments, ensuring feasibility and quality
Cross-Functional & Stakeholder Management
- Act as the key creative partner to internal stakeholders across Marketing, Culinary, Brand, and Projects
- Manage and prioritise multiple cross-functional requests across regions
- Present creative concepts and rationale clearly to senior stakeholders
Team Leadership & Development
- Lead, mentor, and inspire a team of designers based in Hong Kong
- Manage remote creative resources across North Asia, SEA, and global teams
- Build a strong creative culture focused on collaboration, accountability, and continuous improvement
- Provide clear direction, feedback, and development pathways for team members
About you:
Experience
- 8–12+ years of experience in creative / design roles, with at least 3–5 years in a leadership capacity
- Experience working across hospitality, F&B, retail, or lifestyle brands—preferably in multi-location or international contexts
- Strong portfolio demonstrating brand identity, campaign work, and environmental / spatial applications
Skills & Capabilities
- Strong conceptual thinker with a high level of craft across typography, visual identity, and storytelling
- Experience building and scaling brands, particularly in F&B or experience-led environments
- Proven ability to manage complex projects and multiple stakeholders across regions
- Confident in leading presentations and articulating creative rationale
Leadership
- Experience managing both in-person and remote teams
- Strong organisational and prioritisation skills
- Collaborative, proactive, and solutions-oriented mindset
Technical
- Proficiency in Adobe Creative Suite
- Understanding of production processes across print, digital, and environmental graphics
- Familiarity with wayfinding systems and spatial branding is a strong advantage
Personal Attributes
- Highly collaborative and culturally aware, with experience working across diverse markets
- Detail-oriented with a strong eye for quality and consistency
- Resilient and adaptable in a fast-paced, evolving environment
- Passion for hospitality, travel, and experience-driven design
