Overview
Associate Manager | Brand Storytelling & Content Jobs in Bengaluru, Karnataka, India at Hector Beverages
Title: Associate Manager | Brand Storytelling & Content
Company: Hector Beverages
Location: Bengaluru, Karnataka, India
About Hector Beverages Pvt. Ltd.
Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.
Location
Headquartered in Whitefield, Bengaluru.
Current Standings
Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.
Organizational Culture
At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.
Role overview:
At Paper Boat, writing is not a support function. It is at the heart of how the brand connects with people. We are looking for someone who enjoys understanding brands as much as writing for them. The role involves uncovering insights, developing communication ideas and writing across formats, including brand films, campaigns, social media, packaging and product launches. You should be equally comfortable building a campaign from scratch, writing a film script, crafting product communication or refining a single line of copy. You will work closely with the Creative Head to build communication that is consistent with the brand while adapting to different products, audiences and objectives.
What will you do:
1. Understand the brand – Spend time understanding our brands, products, consumers and category. Develop communication that is rooted in genuine insight, not just creative execution.
2. Develop ideas – Identify opportunities for campaigns, content and brand storytelling. Contribute to creative thinking from the start, not just after a brief is written.
3. Creative communication across Brand films, Campaigns, Social media, Product launches, Packaging, Ad copy and internal communication – no two weeks will be the same.
4. Adapt across brands – Write across different brand personalities and communication objectives. Be equally comfortable with emotional storytelling, witty & contemporary social content and premium product communication.
5. Work closely with the Creative Head, designers and marketing team to develop ideas and bring them to life, while maintaining a high standard of craft.
What this role is not:
1. A social media copywriting role.
2. An execution-only writing role.
3. A role where every project comes with a ready brief.
4. A role limited to one format or one brand.
Experience:
1. 3 to 6 years in advertising, branding, content or creative writing.
2. A portfolio demonstrating strong thinking, writing and versatility across formats.
