Overview
Brand Ambassador (Freelance) Mumbai/ Goa Jobs in Mumbai, Maharashtra, India at The East Side Distillery
Title: Brand Ambassador (Freelance) Mumbai/ Goa
Company: The East Side Distillery
Location: Mumbai, Maharashtra, India
Company Description
The East Side Distillery, headquartered in Mumbai with its distillery located in Goa, is the creator of DOJA, the world’s first Indo-Japanese spirit. DOJA is a new wave craft gin that beautifully blends two rich cultures, combining native botanicals in small batches to produce a premium artisanal gin. The brand stands as a testament to the seamless harmony between tradition and modernity, delivering an unparalleled experience in every sip.
Role Description
Brand Ambassador – Craft Spirits (Freelance) role at The East Side Distillery
We're looking for a passionate, well-connected Brand Ambassador to be the face and voice of East Side Distelliery in the market. This is a field-first role — you'll spend most of your time in the trade, building relationships with bartenders, sommeliers, buyers, and spirits enthusiasts, and telling the story of what makes our craft spirits different.
What You'll Do:
Trade & On-Premise
- Own key on-premise accounts across Mumbai — bars, restaurants, hotels, and clubs — building genuine relationships with decision-makers and bar teams
- Conduct regular trade visits, educate staff on the brand, our production process, and cocktail applications
- Drive listings, menu placements, and feature cocktail activations at target venues
- Identify and develop new account opportunities in consultation with the sales team
Events & Activations
- Represent the brand at tastings, consumer events, trade shows, and brand activations
- Host masterclasses and distillery storytelling sessions for both trade and consumer audiences
- Support PR and marketing initiatives that require a brand face on the ground
Industry & Community
- Build credibility within the bartender and hospitality community as a genuine advocate for the brand
- Stay current on industry trends, competitor activity, and what's resonating in the market
- Represent the brand at industry forums, competitions, and spirits events
Feedback & Reporting
- Provide regular feedback on account activity, competitor moves, and consumer sentiment
- Maintain a visit log and report on activations, listings, and leads generated
What We're Looking For
- 2–4 years of experience in the spirits, hospitality, or beverage industry — whether on the bar, in sales, or in brand roles
- An existing network in Mumbai's & Goa's bar and restaurant scene is a strong advantage
- Genuine passion for craft spirits and the ability to talk about them with authority and authenticity
- Confident, personable presenter — equally comfortable behind a bar doing a staff training or on stage at an industry event
- Self-starter who can manage their own schedule and prioritise effectively in a field role
- Willingness to work evenings and weekends as the role demands
Why Join Us
- Be part of building something from the ground up — this is an early and visible role in a growing brand
- Direct access to the founders and a real say in how the brand shows up in the market
- Competitive compensation with performance incentives
