Overview
Brand & Comms Strategist Jobs in Madrid, Community of Madrid, Spain at McCann
Title: Brand & Comms Strategist
Company: McCann
Location: Madrid, Community of Madrid, Spain
Job Description
We are looking for a Brand & Comms Strategist passionate about brand building and communication strategy to join our Strategy team. The selected candidate will support the development of strategic communication platforms for assigned clients, collaborating closely with Strategy Directors, Creative teams, and Account teams.
This role requires a combination of analytical thinking, cultural curiosity, consumer understanding, and creative sensitivity to develop strong brand and communication strategies that positively impact both brand perception and business performance.
Responsibilities
- Develop brand and communication strategies for assigned clients.
- Conduct market, category, competitor, and consumer analysis.
- Identify relevant consumer insights, cultural tensions, and communication opportunities.
- Interpret research studies, trends, and data sources to generate strategic recommendations.
- Collaborate with creative teams to inspire and guide campaign development.
- Write strategic and inspiring creative briefs.
- Participate in new business projects and strategic pitches.
- Develop presentations and strategic narratives for internal and client-facing meetings.
- Ensure consistency and coherence in brand communication across different touchpoints.
- Measure and evaluate the effectiveness of communication initiatives.
- Build strong professional relationships with internal teams and clients.
REQUIREMENTS
- 2–3 years of experience in Strategy departments, preferably within agencies.
- Proven experience in brand positioning, insight generation, and creative brief development.
- Strong analytical and problem-solving skills.
- Ability to synthesize complex information into clear and inspiring strategic recommendations.
- Experience working with research methodologies, trend analysis, and consumer understanding.
- Ability to collaborate effectively with creative and account teams.
- Strong presentation, storytelling, and communication skills.
- Ability to manage projects with a high degree of autonomy.
- Experience using research and AI tools in strategic processes.
- Strategic thinker with hands-on execution capabilities.
Desired Skills
- Curiosity for culture, trends, and consumer behavior.
- Proactive attitude and positive mindset.
- Sensitivity towards innovation and brand storytelling.
- Experience participating in international or regional projects.
- Ability to work in fast-paced and collaborative environments.
LANGUAGES AND LEVEL
- Spanish: Native or full professional proficiency.
- English: High professional proficiency (spoken and written).
Soft Skills
- Strategic thinking
- Creativity and conceptual thinking
- Communication and presentation skills
- Team collaboration
- Adaptability
- Proactivity
- Curiosity and cultural awareness
- Autonomy and ownership
- Problem-solving mindset
- Attention to detail
What We Offer
- Permanent contract
- #Hybrid model
- Flexible schedule
- Training plans in our extensive training platform.
- 23 working days of vacation, plus 2 long weekends of your choice, plus 3 days at Easter, plus 3 days at Christmas.
- The day of your birthday off!
- Incorporation in a multinational company with high professional, economic and financial solvency that leads new, innovative and large-scale projects.
Who We Are
At McCann, we believe that truth well told has the power to shape culture and drive meaningful impact. We are a global creative network built on bold thinking, human insight, and a deep understanding of how brands can play a real role in people’s lives.
Our teams bring together diverse perspectives, talents, and backgrounds, united by curiosity, collaboration, and a shared ambition to create work that matters. We partner with some of the world’s most iconic brands to deliver ideas that are not only creatively powerful, but also strategically sound and commercially effective.
At McCann, creativity is our craft — and people are at the heart of everything we do.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
