Overview
Brand Copywriter Jobs in Los Angeles Metropolitan Area at Frankies Bikinis
Title: Brand Copywriter
Company: Frankies Bikinis
Location: Los Angeles Metropolitan Area
Position Overview
The Brand Copywriter is a key role on Frankies Bikinis’ marketing team – equal parts creative voice and strategic thinker. You’ll concept and craft copy across key channels, collaborate with internal teams and external partners, and bring our brand story to life in a way that’s as conversion-driven as it is compelling. The ideal candidate has a sharp editorial eye, an intuitive understanding of brand tone, and the ability to translate big-picture strategy into copy that moves people. This is a high-impact role for someone who thrives in a fast-paced fashion environment and knows how to balance creative ambition with on-deadline execution.
Primary Job Responsibilities
· The Copywriter will be responsible for developing compelling, on-brand copy across all consumer touchpoints, including product launches, marketing campaigns, digital channels, and packaging
· Concept and write copy for all marketing channels including email, SMS, paid social, campaigns, and site
· The ideal candidate has a deep understanding of current trends, internet culture, and what resonates with the Frankies Bikinis customer
· Write and edit clear, engaging, and on-brand copy for product descriptions, email campaigns, collection launches, paid ads, social media, website, packaging, and more
· Collaborate cross-functionally with Design, Product Development, Marketing, and Creative teams to ensure alignment and consistency in tone and messaging
· Work closely with the marketing team to support campaign calendars and ensure copy is delivered on time and on-brief
· Develop copy for paid media channels (Meta, TikTok, Pinterest) that balances brand storytelling with performance-driven messaging
· Apply SEO best practices to site copy, product descriptions, and blog content to support organic search visibility and drive traffic
· Interpret seasonal campaigns and product stories into copy that drives engagement and conversion
· Maintain and evolve the Frankies Bikinis voice across all platforms, ensuring consistency and authenticity
· Conduct competitive research and stay up-to-date on fashion, social, and cultural trends to inform copy tone and direction while keeping Frankies Bikinis’ messaging fresh and relevant
· Assist in naming products and collections with creative flair and strategic rationale
· Proofread all copy for grammar, punctuation, and adherence to brand guidelines
· Work under tight deadlines with strong attention to detail and high-volume output
· Contribute to creative briefs and cross-functional brainstorms with strong conceptual thinking
Education & Requirements
· Bachelor’s Degree in English, Communications, Journalism, Marketing, or a related field
· 3+ years of copywriting experience, preferably within fashion, beauty, or lifestyle brands
· A strong portfolio showcasing brand voice work across multiple channels (email, social, paid, web)
· Demonstrated ability to write in an established brand voice while also helping to evolve it
· Experience writing for performance marketing (paid social, email) with an understanding of what drives engagement and conversion
· Proficiency with project management and creative tools (Asana, Google Suite, or similar)
· Exceptional attention to detail and proofreading skills
· Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
· Strong collaboration skills – comfortable giving and receiving feedback
· A genuine passion for fashion and a strong pulse on industry—someone who understands the Frankies Bikinis aesthetic and brand voice
· Familiarity with SEO best practices and writing for e-commerce is a plus
Salary & Benefits
· Base Salary Range: $70,000-$80,000 per year. Actual salary may vary based upon, but not limited to, a candidate’s related work experience.
· Health & Wellness: 100% company-paid health insurance.
· Retirement: 401(k) plan with up to 4% company matching.
· Work-Life Balance: Hybrid work model (Monday–Wednesday in office; Thursday–Friday remote-optional).
· Perks: Generous product discounts, fun team outings, and a dog-friendly office environment.
About Frankies Bikinis:
Frankies Bikinis is a global online destination for fashion-forward swimwear founded in 2012 by Francesca Aiello. Known for high-end fabrics, fashion forward shapes, and cheeky bottoms, our bikinis look great on everybody. Since the company’s inception, the brand has evolved into a lifestyle brand, expanding product offerings to include apparel and accessories. Frankies Bikinis’ designs can be found in better retail boutiques including Victoria’s Secret, Revolve, Intermix, Free People, Kith, and Browns. The largest selection of Frankies Bikinis can be found in one of our stores or at frankiesbikinis.com.
We’re a fast-paced, highly-collaborative, customer-centric, swimwear-loving and solutions-oriented team. We’re also big fans of dogs, snacks, and not taking ourselves too seriously. We’re always looking for intelligent, kind, and passionate and ambitious people to join us and help us bring our amazing products to the world.
Everyone is welcome at Frankies Bikinis – we’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Why Join Us?
● Our team is made up of friendly, funny, welcoming, low-ego, and passionate people — who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.
● We have a hybrid remote work model where we are in the office Monday to Wednesday and most positions are remote optional Thursday and Friday – unless designated differently for your position / department
● We work hard but are well-rounded. Breaks to pet dogs, hang with coworkers, and, if you are in the office, leaving at a reasonable time is encouraged.
● Care about growth? So do we. We have tons of exciting growth opportunities for our amazingly talented team. Not the type of place where you wait for your boss to quit before you can get promoted. New projects and business needs pop up all the time, and we always look internally first.
All the other stuff you’d expect – great benefits including fully company-paid health insurance, a 401k plan with up to 4% company matching, fun team outings.
