Overview

Brighton or Manchester – Content & PR Lead Jobs in Brighton And Hove, England, United Kingdom at Anything is Possible

Title: Brighton or Manchester – Content & PR Lead

Company: Anything is Possible

Location: Brighton And Hove, England, United Kingdom

Content & PR Lead

Purpose

This role is the discipline lead for content and PR at AIP: the senior craft authority both teams look to for what good looks like. It sets the standard the work is produced to, does the best work itself, and brings the team up to that bar. Content and PR meet in the same place: creative ideas that earn both coverage and links. This role carries that standard across the whole client base. It owns the craft and quality within the function, spots where content and PR can grow across the client base, works directly with clients, and carries AIP's point of view on content and PR at events and internally. A strong writer with real taste, hands-on and opinionated.

Reports to Executive Director, Search, Content & PR

Accountable for

  • The quality of every piece of content and earned media that leaves the agency. Nothing goes out that we wouldn't put our name to.
  • How AI is used in content and PR: the quality and evaluation standards built into the tools, and pushing what they can do.
  • Content and PR that performs: rankings, coverage, links and audience attention.
  • The growth of content and PR as services: spotting the opportunities and acting on them.
  • The team's craft: their ability to produce to the bar, with and without the tools.
  • AIP's point of view on content and PR, at events, internally, and with clients.

Responsibilities

  • Set and hold the quality bar across all content and earned media, editing and elevating what the team and the tools produce.
  • Lead content strategy across the client base, and bring real PR and earned-media thinking to it: creative ideas that earn both coverage and links, not just briefs filled.
  • Shape how AI is used in content production: define the quality standards built into the tools and push what they can do.
  • Apply SEO principles to structure, intent and optimisation so content performs in search.
  • Spot where content and PR can do more for clients and the agency, and proactively push to grow the services rather than waiting to be briefed.
  • Coach and train the team on craft, and on getting high-quality output from the tools.
  • Represent AIP's view on content and PR at events, internally, and with clients.

Essential

Skills and experience

  • A strong writer with real taste, who knows great content when they see it and can produce it themselves.
  • Experience across both content and PR, not one or the other, with a track record of producing work that earns coverage, links and attention.
  • A real instinct for earned media and a track record of getting coverage and links, not just planning for it.
  • A high bar and the confidence to hold it, with a genuine point of view on what makes content and PR great.
  • Sharp editing skills and an eye for tone, craft and quality.
  • Genuinely into AI and excited by what it can do for content and PR, fluent with the tools and always pushing them further.
  • A solid working understanding of SEO and how to make content perform in search.
  • Experience working in an agency, enjoying the pace of it and comfortable holding multiple priorities at once.
  • Comfortable presenting, carrying AIP's view on content and PR at events, internally and with clients.
  • Able to train and coach, bringing the team up to standard.

Strong Plus

Hands-on PR experience securing national or sector coverage.

Success looks like

  • Content and earned media consistently meet the quality bar, across the whole client base, not just the flagship accounts. Nothing leaves the agency that we wouldn't be proud to put our name to.
  • AI is used effectively across content and PR, producing high-quality work with the standard always held.
  • The team produces sharper work, with this role's craft and coaching lifting what they do.
  • Content performs in search and PR earns real coverage and attention, not just output.
  • Content and PR are growing as services, with opportunities spotted and acted on.
  • AIP is known for a clear, credible point of view on content and PR, carried by this person.

Apply

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