Overview
Campaign Project Manager Jobs in Bucharest, Bucharest, Romania at MRM
Title: Campaign Project Manager
Company: MRM
Location: Bucharest, Bucharest, Romania
Job Description
Following the recent acquisition of IPG by Omnicom, MRM Delivery Romania is partnering closely with RAPP to build expanded capabilities across the network. This position is advertised under MRM, will work directly in support of the RAPP team, and reflects the ongoing integration of both organizations.
Who We Are
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
How We Do It
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE
The role will be at RAPP in Bucharest, Romania, which is a part of RAPP Berlin GmbH in Germany. The main part of the role will be developing strategies for team x Region Europe and supporting the Romanian Experience Team, while in the future you will be supporting Europe with new business opportunities, alongside other strategists, data analysts and business directors in the region.
The Campaign Project Manager role involves creating the CAP (Campaign Activation Plan) and customer experiences for our client Mercedes-Benz. A strategic mind is key; constantly seeking for insights into human behavior or business need. We need someone who is a great strategist with project manager skills, who can turn those insights into a strategic plan for the client. We also need someone that knows how to work with data analysts and technology strategists to deliver end-to-end initiatives with measurable effectiveness.
The role requires a swift immersion into the team x world, partnering with team x Global and team x regional teams to understand the nuances of Global vs. REU vs. Local. It is important to understand the local business challenges to provide insights and strategies that have real impact. Furthermore, the client’s business, competitive and brand landscapes as well as their audiences’ needs will be key to finding better and more creative ways to deliver personalised messages to our client’s audience.
Your Responsibilities
- Work with the team x to deliver excellence in every aspect of our strategic engagement.
- Build working relationships with your counterparts across the agency in creative, media, data, project and account management to ensure cohesive and timely strategy execution against your clients’ objectives.
- Craft compelling end-to-end communication strategies into a CAP (Campaign Activation Plan) for each campaign you develop.
- Become an insight expert on your clients, using our extensive suite of insight tools to become the source of useful, usable insights and data points to inform our strategies.
- Build a strong understanding of your client and their market, providing insights and competitor reviews to build a solid picture of the challenges and opportunities.
- Define and track key performance indicators for each campaign to determine effectiveness, provide recommendations and build learnings into future campaigns.
As a Strategist
- Create empathetic and precise brand experiences that engage customers at the right moment in a human way.
- Gain a deep understanding of brand and audience and be the champion of both through all work.
- Add value to the client’s brief, where appropriate challenging their thinking, and inspire rich creative propositions that resonate with customers and prospects by drawing on existing insight.
- Achieve targeted levels of service and satisfaction – from clients, creative and account team partners.
- Be a confident presenter adept at building persuasive arguments.
- Support the facilitation of meetings and workshops to drive strategic thinking and tactical opportunities.
- Have a creative flair and the ability to approach things from a different perspective, a razor-sharp mind capable of thinking on your feet in high profile/pressure scenarios and an unquenchable thirst to learn every aspect of our clients’ business that could be relevant to their customers.
For The People
- Contribute to a working environment in which diversity, unique perspectives, collaboration, and ‘jumping in’ thrives.
- Support junior staff in their professional development by inputting to and quality controlling their delivery.
- Contribute to feedback and knowledge share across Europe Strategy and the RAPP Europe business.
- Support in coordinating the delivery of all content assets according to established timelines and project milestones.
Skills And Experience
Must Have:
- 5+ years’ experience being a strategist/planner/project manager for at least one client in an integrated, data-driven creative agency.
- Experience in delivering successful strategy across earned, owned and paid media channels.
- Experience owning campaign strategy end-to-end and writing campaign decks from scratch.
- Strong creative judgement and opinion – you’ll have examples of creative work and results inspired by your briefs and comms strategy.
- Strong research capability: able to source supporting insights and craft convincing arguments based on research.
- Knowledge and understanding of customer journeys across all media and touch points.
Nice To Have
- Familiarity with proprietary research methodologies as well as insight tools such as GWI, WARC, Statista and Mintel.
- Experience of digital channels, measurement and strategy and how to optimise them to drive value for brands.
Education And Other Requirements
- Minimum of a Bachelor’s Degree in Advertising, Communications, Business, Marketing, Public Relations and related field.
- Proficient in collaboration and communication tools and softwares (e.g. Microsoft Teams, emails etc).
- Possess critical thinking and problem-solving ability.
- Proficient in advanced English, other languages are a plus.
Lastly, But Importantly…
What we need from you: Jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.
What do you need from us? As an inclusive and flexible employer, we understand that everyone has unique requirements and needs. So please let us know what we can do to help, should you require adjustments to the process or have specific needs within the role.
