Overview
Capacity Lead, EMEA Jobs in Madrid, Community of Madrid, Spain at Craft Worldwide
Title: Capacity Lead, EMEA
Company: Craft Worldwide
Location: Madrid, Community of Madrid, Spain
Job Description
Position Summary
The Capacity Lead is accountable for workforce execution, allocation discipline, and utilization governance across Production Management, Studio, and Content Solutions.
This leader oversees the regional Resource Management team and ensures talent is deployed in a way that protects delivery integrity, optimizes utilization, enforces internalization-first principles, and safeguards margin performance.
Operating within the enterprise Workforce Strategy model, this role serves as the real-time execution control layer across EMEA delivery.
The leader partners closely with Channel Leads, Capacity Planning, and regional leadership to ensure revenue ambition, delivery capacity, and cost structure remain aligned.
This Role Requires Fluency In Distinct Delivery Dynamics
Production Management – bespoke, high-risk, limited swap tolerance
Studio – high-volume, velocity-driven, flexible routing
Content Solutions – strategic, longer-duration, concept-led work
Scope of Oversight
- Resource Management across Production, Studio, and Content Solutions
- Cross-channel redeployment and routing governance
- Regional utilization and nonbillable trend visibility
- Freelance validation and duration discipline
- Workfront system integrity and execution standards
Key Responsibilities
Multi-Channel Resource Management Leadership
- Lead and develop Resource Managers across all delivery channels
- Establish consistent enterprise resourcing standards and governance
- Ensure allocation models reflect delivery complexity and ratio discipline
- Eliminate channel silos through shared visibility and coordinated redeployment
Allocation Governance & Delivery Protection
- Production Management
- Oversee producer and EP allocation with close attention to delivery risk and limited swap tolerance
- Protect quality and client confidence in bespoke engagements
- Studio
- Manage high-volume, fast-turn allocation with tight utilization monitoring
- Protect margin through disciplined internalization and routing
- Content Solutions Group
- Align strategic and concept-driven staffing to longer-duration engagements
- Monitor redeployment timing and skill continuity risks
- Across all channels:
- Balance delivery risk, utilization, internalization, and cost discipline
- Lead weekly resourcing governance meetings
- Resolve high-risk allocation conflicts
Internalization & Cross-Channel Routing
- Ensure internal capacity is fully evaluated across all channels before approving freelance
- Facilitate work routing across channels and regions when skill alignment and cost efficiency allow
- Monitor freelance duration and structural reliance
- Prevent convenience-based staffing decisions, margin protection is top priority
Capacity Integration & Utilization Governance
- Translate demand forecasts into structured channel-level visibility
- Own short- and mid-term capacity oversight across delivery channels
- Monitor billable utilization, nonbillable trends, bench exposure, and sustained overutilization
- Surface structural imbalances or channel-specific risk early
- Translate utilization data into margin-relevant insight for leadership
- Present scenario-based recommendations to leadership
Workfront & Systems Governance
- Serve as EMEA Center of Excellence for Workfront execution
- Ensure allocations, capacity views, and utilization reporting are accurate and system-based
- Eliminate shadow staffing and offline allocation decisions
- Standardize reporting & visibility across Production, Studio, and Content
Executive & Cross-Functional Partnership
- Partner with regional CEO and Channel Leads on staffing feasibility and delivery risk
- Validate staffing reality against major revenue pursuits
- Escalate structural misalignment between demand and capacity
- Provide clear, data-backed options when tradeoffs are required
Workforce Health & Talent Sustainability
- Identify burnout, chronic bench, and skill misalignment trends across channels
- Align staffing decisions with long-term skill development and progression
- Develop Resource Managers to operate at enterprise scale
Qualifications
- 12+ years of experience in agency production, studio operations, resource management, or workforce planning within a multi-channel delivery environment
- Proven leadership of Resource Management teams and functions, overseeing allocation across distinct delivery models (Production, Studio, Creative Solutions)
- Deep understanding of utilization metrics, nonbillable trend analysis, and channel-level margin drivers
- Advanced proficiency in Workfront or comparable resource management/planning systems
- Demonstrated executive partnership and influence with senior leadership
- Ability to operate effectively across bespoke, high-risk client delivery and high-volume studio production environments
Core Competencies
Enterprise Workforce Perspective
- Balances delivery integrity, margin protection, internalization, and workforce health across multiple channels
Channel Fluency
- Understands differing operating dynamics of Production, Studio, and Content
Utilization & Capacity Discipline
- Translates demand into structured allocation decisions
Operational Judgment
- Navigates tradeoffs between velocity, risk, cost, and talent sustainability
Leadership & Accountability
- Builds high-performing, data-driven Resource Management teams
Systems Governance
- Uses Workfront and data visibility to enforce discipline
Executive Partnership
- Brings proactive risk visibility and structured recommendations to senior leaders
