Communications Officer, Digital & Social Media

Overview

Communications Officer, Digital & Social Media Jobs in New Haven, USA at Yale University

Overview

Develops and implements a comprehensive communications strategy aimed at enhancing visibility and engagement for the organization’s initiatives. Creates and manages content across various media platforms including print, digital, social media, and video. Collaborates with internal stakeholders and external partners to effectively promote the organization’s mission and accomplishments. Ensures consistent and strategic messaging to diverse audiences, enhancing the organization’s brand and supporting its strategic objectives.

Essential

Duties Social Media Management

• Serves as the primary social media manager for the Office of Communications; takes full responsibility for managing the school’s social media platforms, including developing and maintaining a strategic content calendar, writing and scheduling posts, and ensuring a consistent, engaging presence across channels.
• Monitors social media platforms for community engagement, responding to comments and audience interactions in a timely and professional manner; addresses negative comments or misinformation appropriately.
• Tracks, analyzes, and reports on social media metrics and analytics; researches emerging platform trends and algorithm changes to continuously optimize content strategies and audience reach.
• Collaborates with communications team colleagues to design and implement targeted social media campaigns aligned with the school’s strategic priorities; updates guidelines and best practices as platforms evolve.

Content Creation & Development

• Writes and edits engaging news and feature stories, web profiles, student spotlights, social media content, and a wide range of other content for Yale Engineering’s target audiences, including prospective students and faculty, media, donors, alumni, peer institutions, and industry partners.
• Generates original, compelling story ideas that highlight Yale Engineering’s innovative and impactful community – both on Yale’s campus and through the work of alumni across the world.
• Drafts, prepares, and assists with internal communications for distribution to faculty, staff, and students, as well as external communications including national mailings, annual magazine, and outreach materials.
• Sends school wide announcements and communications using Yale Message and other university communication systems.

Visual Content & Photography

• Regularly photographs research, milestones, and community moments across Yale Engineering; serves as a primary photographer for the office while also coordinating photo and video coverage with staff and student workers to ensure high‑quality visual content is consistently captured.
• Coordinates with and manages relationships with external vendors including photographers and videographers as needed for key projects and events.
• Contributes to the school’s digital asset management, maintaining an organized and accessible photo and media library.

Web & Digital Communications

• Supports website content updates, including posting stories, managing web content, and ensuring that website content is current and accurate.
• Supports short‑ and long‑term communication planning; works with colleagues across Yale Engineering and Yale to identify, evaluate, and measure the impact of the school’s communications vehicles and campaigns.

Brand & Team Support

• Helps maintain and disseminate Yale and Yale Engineering brand and graphic identity standards; supports and maintains standard operating procedures.
• Supports the communications team in proofreading, content scheduling, and other collaborative tasks as needed.
• Performs other duties as assigned.

Required

Skills And Abilities

• Excellent writing and editing skills, with proficiency in English and strong knowledge of SEO and content management.
• Proven ability to manage multiple projects simultaneously, demonstrating strong organizational and project management skills.
• Strong interpersonal and communication skills, capable of collaborating effectively with diverse stakeholders.
• Experience with video shooting, editing, and photo production using industry‑standard software.
• Ability to think strategically, take initiative, and adapt to evolving priorities in a fast‑paced…

Title: Communications Officer, Digital & Social Media

Company: Yale University

Location: New Haven, USA

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