Overview

Community & Brand Specialist Jobs in Bangkok Metropolitan Area at ExpresSo NB

Title: Community & Brand Specialist

Company: ExpresSo NB

Location: Bangkok Metropolitan Area

Position: Community & Brand Specialist

Report to CEO

Location: [ Bangkok, Chatuchak / Hybrid – WFH 2 Days/Week]

Employment Type: Full-time

Role Overview

The Community & Brand Specialist will be responsible for developing and executing marketing, partnership, and ecosystem initiatives that strengthen the company’s brand, support venture building, and position the company as a thought leader within the VC/VB and startup ecosystem.

This role requires a versatile, AI-savvy marketer who is comfortable working across branding, digital and offline campaigns, content creation, events, PR, partnerships, and community building. The role also acts as a brand ambassador, representing the company externally and building credibility, relationships, and influence in the ecosystem.

Key Responsibilities

Marketing & Branding

  • Develop, execute, and manage integrated marketing strategies aligned with company and venture-building objectives.
  • Own and implement corporate branding initiatives in line with brand guidelines, ensuring consistency across all touchpoints.
  • Plan and execute marketing campaigns across digital, social, offline, and experiential channels.
  • Manage corporate media platforms and social channels, driving engagement and brand visibility.
  • Create compelling pitch decks, presentations, visual assets, and marketing materials for corporate, investment, and venture-building purposes.
  • Utilize design, content, and AI tools to improve efficiency, creativity, and output quality.
  • Monitor and analyze campaign performance using KPIs and analytics, making data-driven improvements.
  • Track industry, ecosystem, and competitor trends to continuously refine positioning and strategy.
  • Track industry trends and competitor activities to refine strategies.

Content, Creative & Media Production

  • Create and oversee visual content including graphics, short-form videos, reels, and presentation visuals.
  • Perform or coordinate basic photo editing, video editing, and motion content for social media, events, and campaigns.
  • Apply AI tools (e.g. content generation, design assistance, analytics, workflow automation) to enhance productivity and creativity.
  • Ensure all creative outputs align with brand tone, narrative, and strategic objectives.

PR, Communication & Thought Leadership

  • Develop and maintain strong relationships with media outlets, journalists, influencers, and ecosystem partners.
  • Craft-engaging press releases, articles, newsletters, and corporate communications.
  • Support and amplify thought leadership content (e.g. insights, trend analysis, ecosystem commentary) in collaboration with leadership and investment teams.
  • Position the company and its representatives as credible voices in the VC/VB, startup, and innovation ecosystem.
  • Drive brand awareness, demand generation, and reputation-building initiatives.

Events, Ecosystem & Community Building

  • Plan and organize events, workshops, demo days, and ecosystem engagement activities.
  • Build and nurture ecosystem communities involving startups, founders, VCs, corporates, and partners.
  • Support venture-building initiatives by creating meaningful touchpoints for new ideas, collaborations, and business opportunities.
  • Coordinate company participation and presence at conferences, exhibitions, and startup/VC ecosystem events.
  • Act as a brand representative during events and external engagements.

Partnership Development

  • Develop and execute partnership strategies aligned with company and ecosystem goals.
  • Identify, evaluate, and manage strategic partnerships with startups, VCs, corporates, and ecosystem stakeholders.
  • Collaborate closely with the investment team and portfolio companies to understand needs and unlock partnership opportunities.
  • Support negotiation and coordination of partnership initiatives, focusing on mutual value creation.
  • Track and report partnership KPIs, providing insights and recommendations.

Qualifications

  • Bachelor's degree in marketing, Business, Communication, or related fields.
  • Minimum 5 years of experience in marketing, branding, partnerships, or related roles.
  • Experience in partnership management, business development, or ecosystem-related roles (VC/VB experience preferred).
  • Prior to exposure to VC, venture building, startups, technology, or entrepreneurial environments is a strong advantage.
  • Strong skills in digital marketing, social media, SEO/SEM, and offline campaigns.
  • Experience using design, content creation, video editing, and AI tools (e.g. Canva, Adobe, video editing tools, AI content tools).
  • Strong communication skills in Thai & English, both written and verbal.
  • Proven ability to create content, pitch decks, visual materials, and reports.
  • Experience working with media, PR, and external stakeholders.
  • Strong organizational skills with the ability to manage multiple priorities independently.

Key Qualities

  • Entrepreneurial mindset with strong ownership and creativity.
  • AI-savvy and tool-driven, always looking for smarter ways to work.
  • Data-driven and analytical, with the ability to measure impact and ROI.
  • Comfortable in a fast-paced, startup-style environment.
  • Strong relationship builder with ecosystem and community orientation.
  • Able to act as a Brand Ambassador and grow into a Thought Leader in their own right.
  • Detail-oriented with strong execution discipline, ensuring accuracy, completeness, and high-quality deliverables while managing multiple priorities effectively.

ExpresSo NB Company Limited, the corporate innovation arm of PTT, Thailand's national energy company, is dedicated to advancing Climate Tech through venture capital investments, venture building, and strategic collaborations. Our mission extends beyond the PTT Group as we strive to create and nurture a robust decarbonization ecosystem, accelerating industry-wide transformation across Thailand. We are also actively exploring emerging opportunities in AI and people productivity. Learn more about ExpresSo NB at

https://www.expresso-nb.com/.

How to apply?

Send us your resume at [email protected]

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