Overview
Content & Community Lead Jobs in Lake Geneva, USA at Happy Ending Cocktail Co.
Happy Ending is a fast‑growing independent cocktail company based in Lake Geneva, Wisconsin. Within just over a year, we’ve grown from an idea into one of the fastest‑growing independent cocktail brands in our markets, earning placements in more than 1,000 accounts without the backing of a major supplier, celebrity founder, or national advertising budget.
We’re looking for a Content & Community Lead to help transform our social channels into an ongoing content universe that gives people a front‑row seat to building a beverage brand from the ground up.
This isn’t a role where you’ll sit behind a screen scheduling posts. You’ll be in the middle of the action—riding along with our sales team, filming content from a boat on Lake Geneva, interviewing customers, collaborating with local personalities, and creating content around the everyday wins, losses, and chaos that come with building a growing company.
You’ll be strategist, storyteller, producer, on‑camera personality, and community builder all rolled into one, shaping how consumers experience Happy Ending.
Content Strategy & Creative Direction
- Develop and lead the overall content strategy across social media platforms.
- Identify storylines, content opportunities, recurring series, and long‑term content themes.
- Translate company priorities and business objectives into engaging content that attracts attention and builds audience.
- Create and maintain a content roadmap that balances brand building, entertainment, and business goals.
On‑Camera Content Creation
- Serve as a recurring on‑camera personality across Happy Ending’s social channels.
- Host interviews, behind‑the‑scenes content, event coverage, lifestyle content, and brand storytelling.
- Help bring the Happy Ending personality to life through authentic, engaging, and relatable content.
- Build familiarity and connection with our audience over time.
Content Production Management
- Lead and manage a Content Coordinator/Videographer responsible for filming, editing, and publishing content.
- Collaborate on content calendars, production schedules, and campaign execution.
- Ensure content is executed with consistency, quality, speed, and attention to detail.
- Provide creative direction and feedback throughout the content creation process.
Community Building
- Engage with followers, customers, fans, and brand advocates across social platforms.
- Help create a community that feels personally connected to the people behind the brand.
- Identify opportunities to collaborate with creators, influencers, customers, retailers, and partners.
- Turn social media from a broadcast channel into a genuine community.
Brand Growth & Awareness
- Support new market launches, retailer activations, sampling events, sponsor ships, partnerships, and major company initiatives through content.
- Capture and amplify key moments that help increase awareness and consideration for the brand.
- Help establish Happy Ending as one of the most recognizable emerging brands in the beverage industry.
What Success Looks Like
- Happy Ending’s social channels become destination content rather than simply product‑focused content.
- Audience engagement and community growth accelerate significantly.
- Consumers develop a meaningful connection with the people behind the brand.
- Recurring content series and storylines create anticipation and repeat viewership.
- Content consistently generates conversation, sharing, and organic reach.
- You help build a scalable content platform that grows alongside the business.
What This Role Is NOT
This is NOT a role for someone who wants to spend most of their day behind a computer managing social media calendars. The best candidate will be energized by getting out into the world, meeting people, finding stories, creating content, and becoming an active part of the Happy Ending brand experience.
Who You Are
- Naturally charismatic and comfortable interacting with people from all walks of life.
- Confident and engaging on camera.
- Strong storyteller with excellent communication skills.
- Creative thinker who can spot content opportunities in everyday situations.
- Highly organized and capable of managing multiple projects simultaneously.
- Self‑starter who thrives in fast‑moving…
Title: Content & Community Lead
Company: Happy Ending Cocktail Co.
Location: Lake Geneva, USA
Category:
