Overview
Content Creative Specialist Jobs in Durham, USA at Backcountry Journeys
Position: Content, Copy & Creative Specialist
You are an exceptional writer and communicator with a deep understanding of how to capture attention, build trust, and drive action through words.
You have a proven track recordof creating high-performing email campaigns, engaging content, and clear, compelling messaging that cuts through crowded inboxes and noisy social feeds.
You are plugged into the world of photography and adventure. Whetherit’snew gear, techniques, or highlights fromour latest trips, you stay current and speak the language of our audience with authenticity. You understand what resonates,and you know how to turn that insight into content that creates excitement and drives action.
You are excited about helping to develop andmaintaina consistent brand voice and continuously improve how we communicate with our audience.
You are highly organized, self-directed, and accountable. In a remote environment, you manage your time effectively, hit deadlines consistently, and take ownership of outcomes without needing to be chased.
If the above descriptiondoesn’tmatch you EXACTLY, this is not the position for you!
However… if that is YOU andyou’reexcited to help inspire and connect with photographers around the world… read on!
The Job:
The primary focusof this roleis email marketingandcraftingcampaignsthat capture attention, communicate our unique advantages, and ultimately drive bookings.
Additionally, this role will support and expand our presence across social platforms including Facebook, Instagram, Linked In, and You Tube,regularly working with the team tohelp deliver value to our followers, and strengthening our voice in the adventure travel industry.
We are a data-driven company, and this role would require a candidate who’scomfortable using CRMs, marketing automations, and using accountability software like Asana.
Youmonitorresults,identify opportunities for improvement, and continuously refine messaging and strategy to increase engagement and conversion.
Ultimately, thisrole is the voice of Backcountry Journeys, and willshapehow we connect with our audience, communicate our value, and inspire photographers to join us on adventures around the world.
Us:
We’re Backcountry Journeys.
We’rea group of outdoor photography nerds that love exploration& adventure.
You’llget to work with a fun, hard-working crew of like-minded,outdoor photographers, travel to exciting destinations around the globe & also spend a good deal of time at home doing what you love.
Did we mention this is a remote position? Job done, mission accomplished?
Goski,climbor mountainbikeaftera hardday’swork.
We are all about work-life-balance workhard,we play hard!
Our purposeat BCJis to create & inspire a profound, positive impact on the quality of life for people & wildlife byfacilitatingunequaled nature photography travel experiences.
Ifyou + the job + us resonates withyou,fill out an application.
We’realways looking for GREAT people to join our team.
Core Responsibilities
- Drafting andschedulinghigh-qualitybrandedcontentacrossemails, blogs, and social platforms
- Building professional,visually-appealinggraphicsforuse across marketing content
- Analyzing trends and performance through our CRM and third-party platforms such as google analytics, etc.
- Responsible for approving, managing & editing copy & imagessubmittedbytrip leaders & 3rd party contributors
- Maintaining a unified brand visual style & cadence across marketing channels
- Regularly experimenting with marketing automation toolstohelp personalize content & improve engagement
- Organizing our marketing calendar to stay upto datewithtrip launches & promotional events
- Collaborating with team members to solve issues and brainstorm new initiatives
- Connecting with industry partners to explore opportunitiesforcontent & collaboration
Skills
- 2+ years of marketing expertise, including digital and e-communications
- Experience in website content development and management
- Experience creating content and developing targeted campaigns.
- Proven problem solver – ability to think ahead and multitask
- Critical attention to detail andhigh standards of organizational quality
- Positive, flexible, solution-oriented, and excited to work with a diverse team
Title: Content Creative Specialist
Company: Backcountry Journeys
Location: Durham, USA
Category:
