Overview
Content Lead BWPC SNA Jobs in Durban, South Africa at Unilever
Content Lead BWPC SNA page is loaded## Content Lead BWPC SNAlocations:
La Lucia, Durban, South Africa time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
May 4, 2026 (3 days left to apply) job requisition :
R-1177719
** Unilever is currently hiring for Content Lead (BWPC) Southern Africa
**** Function:
Marketing
**** Reports to**:
Head of Demand Creation BWPC Southern Africa
** Location**:
Durban/Johannesburg
** Terms & Conditions**:
Full time, onsite
** ABOUT UNILEVER
** With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.
At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
** JOB PURPOSE
** The Content Lead is responsible for driving Brand Power by leading the social & digital content strategy, content calendar & socially informed content creation for campaigns (SIC) for the Brand in market; delivering creative excellence, brand consistency (Brand Verse) and effectiveness (ROI) via:
• Social insight led, always-in, Content Calendar anchored in Cultural Tentpole moments, Star Stories (Brand Verse) and CasC (comments as creative)
• Leveraging E2E marketing technology capability (inc Gen AI)
• Partnering with social first content agencies to deliver creative excellence in insight led content, brand consistency (Brand Verse) & effectiveness (ROI)
** MAIN RESPONSIBILITIES*
* • Lead the development and execution of the Brand content strategy that aligns with the Global Brand Verse & Star Stories, whilst resonating deeply with local cultural moments / nuances and social/beauty trends
• Leads & develop an always-in Content Calendar which plans for Brand participation in Tentpole / Cultural moments, key in-year moments eg Innovation, but ensures proactive content and the leaning into relevant social trends
• Own content effectiveness & excellence for the Brand across social, consumer and shopper touchpoints
• Act as the Brand expert in the local market, possessing an intimate understanding of the local market culture, Brand communities/cohorts, social media platforms and Brand SAS (science, aesthetics, sensory), in order for the Brand to capture and being seen to authentically lead social / beauty trends
• Oversee the end-to-end content creation process for socially informed campaigns (SIC), from ideation and planning to remixing & optimisation; ensuring all content aligns with Brand Verse, Star Stories & assets – ensuring it resonates with the Communities/Cohorts we are engaging locally and drives Organic Views
• Manage the relationship with key agency partners, providing clear and insightful Cohort-centric briefs for SMAs which drives Organic Views, consistently
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to maximise Organic Views, BESS and overall ROI
** WHAT YOU NEED TO SUCCEED*
* *
* Experience:
*
* • Content Creation Leadership:
Proven experience in leading creative content teams / projects, ideally in beauty or a related industry (fashion, lifestyle)
• Social Media Content Creation:
Experience as a social media content creator is highly desirable with strong understanding for local culture, social insights and platform nuances / trends and how to drive Organic Views
• Beauty Product Knowledge:
Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc
• Proven Strategic & Creative
Skills:
A portfolio demonstrating strong content strategy & calendar development,…
Title: Content Lead BWPC SNA
Company: Unilever
Location: Durban, South Africa
Category:
