Overview
Content Manager Jobs in Calgary, Alberta, Canada at Pedestrian
Title: Content Manager
Company: Pedestrian
Location: Calgary, Alberta, Canada
Job Overview
At Pedestrian, we believe that behind every screen is a real person driven by unique experiences and emotions. We don't just chase algorithms; we shape cultural moments and spark conversations that resonate both online and off. We are a creative marketing and communications agency dedicated to telling compelling stories across every medium.
We're searching for a Content Manager who has their finger on the pulse of social culture and knows how to strategically build a brand’s narrative from the ground up. In this role, you’ll be a force on a small team, in charge of organizing monthly content calendars, writing copy for multiple platforms, scheduling approved posts, creating organic and engaging content, and managing a content creator budget + team of content creators.
The Role
As a Content Manager at Pedestrian, you will manage the day-to-day digital presence and execution for a diverse portfolio of brands across Canada. Your core responsibilities will include:
- Act as the brand voice: Master and adapt to the distinct tone of voice for various clients, ensuring consistent, authentic and engaging communication across all digital touchpoints.
- Monitor and leverage digital trends: Continuously track cultural shifts and platform-specific trends (across TikTok, Instagram, X, Facebook, and LinkedIn) to proactively identify opportunities for our clients to participate in relevant online conversations.
- Drive community engagement: Actively moderate and engage with social communities. Foster brand advocacy by responding to comments, managing direct messages, and initiating meaningful, brand-safe interactions with followers.
- Manage content calendars: Take full ownership of monthly editorial schedules. Coordinate, organize, and seamlessly execute the publishing of all organic content using industry-standard social management tools (ex. Buffer, Later).
- Produce organic content: Shoot, edit, and deliver high-quality, platform-native photo and short-form video content (including TikToks and Reels) that aligns with the overarching brand strategy.
- Manage creator campaigns: Coordinate a team of content creators, overseeing creative deliverables, timelines, and dedicated project budgets for various campaigns.
- Analyze and report on performance: Track key performance indicators (KPIs) and synthesize data into comprehensive analytics reports. Provide actionable, strategic recommendations to optimize future content and organic campaigns.
- Facilitate client communications: Serve as a trusted point of contact. Lead status meetings, present monthly content calendars, and confidently pitch proactive, conversation-worthy social concepts to clients.
- Contribute to strategic planning: Collaborate with the wider Pedestrian team ,to develop overarching social platform strategies and support the execution of larger, multi-channel marketing,PR and media campaigns.
You’ll be a great fit if
- You have a deep-rooted passion for the digital space, backed by 3 years of experience in marketing, PR, or communications.
- You have an intuitive understanding of platform nuances. You know exactly why users flock to TikTok versus LinkedIn, and you can shoot and edit native video content that thrives on each.
- You have a keen eye for detail with strong written communication skills — with the ability to edit spelling and grammar. Knowledge or experience with CP style is considered an asset.
- You have the ability to adopt and elevate a brand's unique voice across digital and traditional channels.
- You have a sharp visual aesthetic and with basic design skills to whip up clean, effective social-first graphics.
- You have fluency in the modern marketing tools and tech: Google Suite, Canva, Adobe, Slack, Asana, and standard scheduling tools.
- You’re creative and agile. You can juggle multiple clients, projects, and deadlines with confidence and pivot seamlessly when the algorithm throws a curveball.
- You are a digital consumer yourself!. You follow fascinating creators, brands, and voices, using those insights to fuel strategic innovation.
- Bonus points: A background or hands-on experience in PR and influencer marketing.
What’s in it for you
At Pedestrian, we know our best work stems from the diverse backgrounds, perspectives, and voices of our team. We actively cultivate an inclusive environment where your unique characteristics are celebrated and supported.
- Customizable Lifestyle Benefits: We know your needs evolve. We offer flexible benefits designed to support your specific lifestyle and current life stage.
- Work Where You Work Best: Flexible hours and a hybrid work model.
- Agency Experience: The chance to wear multiple hats and make a real impact across a diverse portfolio of Canadian brands.
- Growth & Mentorship: Hands-on guidance to help you master new skills on the ground and set you up for long-term success.
- Future Potential: The opportunity for this contract position to transition into a permanent role.
- Inclusive Culture: A highly collaborative space that amplifies your ideas and sets you up to thrive.
How to apply
Send us an email at [email protected] with the following information:
- Your resume.
- A quick paragraph introducing yourself, plus what currently inspires you creatively right now?
- How do you stay up-to-date? What newsletters, podcasts, or social accounts keep you inspired and informed?
- A stellar writing sample (this can be social copy, a campaign recap, or a published piece).
- Your social media handles.
About Pedestrian
Pedestrian is a creative marketing and communications agency, working with brands across Canada to think beyond trends, create cultural relevance and drive conversations online and off.
Founded with the belief that behind every screen is a human with a unique point of view compelled by emotions, desires, and experiences — we strive to not only capture their attention with creative that resonates, but also connects on a personal level. We craft and package your story, and get it in front of the eyes of the people that really matter by providing an immersive storytelling experience that is unique, yet consistent across platforms.
Diversity, Equity and Inclusion
Pedestrian works with brands to tell their story and leave an impact on their consumers, and we can only achieve this through embracing and encouraging the differences and characteristics of our team. We believe that everyone brings a unique and special perspective to the table and our team works to enhance those creative voices to ensure everyone is supported in their role and set up to thrive. We believe that these differences are an essential part of Team Pedestrian and what makes our work flexible, high-quality and competitive.
