Overview
Content Manager Jobs in Hanoi Capital Region at PETOUR INTERNATIONAL
Title: Content Manager
Company: PETOUR INTERNATIONAL
Location: Hanoi Capital Region
I. Responsibilities
1/Brand & Product Internalization:
– Deeply dive into the brand identity and product science (nutrition, ingredients, benefits) to ensure all content is accurate, authoritative, and aligned with our brand voice.
– Transform technical product specifications into digestible, persuasive language for diverse marketing materials.
2/Consumer Insight & Creative Ideation:
– Conduct deep research into pet food consumer behavior and pain points to develop unique content angles.
– Proactively contribute creative themes that resonate with pet parents’ lifestyles and emotional needs.
3/Trend Monitoring & Content Sensitivity:
– Maintain a high sensitivity to social media trends, visual styles, and viral "hooks," especially within the pet community.
– Identify and adapt popular formats to create brand-relevant content that stands out in a crowded feed.
4/Multi-Channel Content Creation:
– Social Media: Write high-engagement scripts for short-form videos (e.g., TikTok/Reels) with a focus on strong openings and viral potential.
– Marketing Collateral: Craft compelling copy for various assets, including campaign posters, sales brochures, and detailed product manuals.
5/Execution Excellence & Ownership:
– Take full ownership of the content production process, ensuring all deliverables are completed on time with high precision.
-Maintain a rigorous standard for quality control, from creative brainstorming to the final proofreading of printed materials.
II. Requirements
• Vietnamese citizen.
• At least 5 -7 years of experience creating sales content (focused on products) and building brand image on TikTok or other social media platforms.
• Experience creating short videos (short content), developing scripts that align with sales and branding goals.
• Passion for TikTok and social media platforms, ability to quickly grasp trends, create content, and engage users.
• Skills in writing compelling content, product descriptions, and effective calls to action.
• Basic understanding of SEO, ChatGPT, and social media content optimization.
• English is necessary for work.
• This role requires the use of a personal laptop for daily work activities.
III. Why Join Petour?
– Top 1 pet brand in Vietnam and top 1 in SEA online.
– Dynamic environment with room for creativity, learning, and impact.
– Competitive compensation and exposure to regional brand projects.
– Attractive salary with a performance review every 12 months.
– 24 days of annual leave plus 24 remote-working days per year.
- Working hour: Mon – Sat (wfh on Saturday), 9AM – 5:30PM
- Location: Dong Da, Hanoi
