Overview
Content Manager Jobs in Noida, Uttar Pradesh, India at HCLTech
Title: Content Manager
Company: HCLTech
Location: Noida, Uttar Pradesh, India
Responsibilities:
- Positioning & Messaging: Create clear, compelling positioning and messaging, value proposition, GTM materials, enablement content, that demonstrate India differentiation
- Content & Enablement Management: Develop and maintain website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives
- Conceptualization of themes + calendar and development of Thought Leadership content aligned with market trends and our capabilities
- Identify opportunities for content amplification organically in relevant channels
- Translate complex technology offerings into clear, differentiated messaging and narratives. Understanding business objectives and the target audience’s needs to craft messaging that aligns with both.
- Collaborate with the design team to ensure the seamless integration of visuals and copy, creating marketing assets that are visually appealing and strategically sound.
- Own core GTM assets such as messaging frameworks, sales playbooks, brochure and flyers, offering videos, case studies, demos narratives, and executive‑level presentations.
- Enable sales and presales teams with clear, outcome‑focused narratives tailored to enterprise buyers.
- Excellent written and verbal skills, with the ability to tailor content to different audiences and media outlets and edit content written by others for message and clarity
- Develop compelling, high-quality content for various channels, including blogs, social media, email campaigns, white papers, case studies, videos and more.
Qualifications:
- 6+ years of B2B marketing experience in high-growth SaaS or IT companies. A background in media, journalism, masscomm will be a great advantage. Expertise in positioning, messaging and value proposition development.
- Proven track record of creating and executing successful content assets
- Strong analytical skills to conduct market research, competitive analysis and customer insights to drive strategy.
- Experience in sales enablement, developing collateral, that support revenue growth.
- Experience managing external agencies to produce high-quality marketing materials and programs.
- Ability to excel in fast-moving, dynamic environments while applying creative and innovative problem-solving.
- Experience managing agencies and working in cross-functional teams in a matrixed environment.
- Strong understanding of Cloud, Data, AI, and enterprise technology ecosystems, including partnerships.
- Excellent communication, storytelling, and content development skills
Thanks
Priya Thakur
