Overview
Content Strategist Jobs in India at Amaris Jewels
Title: Content Strategist
Company: Amaris Jewels
Location: India
Job Title: Content Strategist
Location: Delhi
Company: ABPR Jewels Pvt Ltd
AMARIS is one of the fastest-growing luxury jewellery maisons, created for the neo-luxe woman – bold, expressive, and unapologetically herself. Loved and trusted by leading Bollywood celebrities and global clientele, AMARIS has quickly established itself as a statement-making brand in the fine jewellery space.
Blending global design sensibilities with Indian craftsmanship, AMARIS creates fine jewellery that moves effortlessly across every facet of her life. With a strong digital-first approach and a deeply engaged global community, the brand is redefining how modern women experience and wear luxury.
Currently present across 4 flagship stores, AMARIS is on a strong growth trajectory with a vision to expand to 20 stores across India over the next 5 years – building a truly pan-India luxury brand.
At its core, AMARIS is not just about jewellery – it’s about confidence, individuality, and making a statement every day.
Job Description:
We’re looking for a dynamic and detail-obsessed Content Strategist, who can take ownership of all ecommerce content, ads and campaign performance. This is a high-impact, cross-functional role where creativity meets data, and brand storytelling meets conversion. From homepage banners to ad copy, your work will shape how the world experiences AMARIS online.
Responsibilities:
1. Website Content & Merchandising
· Manage updates across homepage, landing pages, and seasonal campaign pages
· Collaborate with design teams to develop visual content (banners, videos, product placements)
· Ensure on-brand, high-converting merchandising across all digital touchpoints
· Plan and execute collection drops, festive edits, gifting guides, and product highlights
2. Product Naming & Descriptions
· Write compelling, luxury-driven product names and descriptions
· Ensure consistency in tone, voice, and storytelling across product pages
· Maintain a clear, culturally aware, and engaging copy style aligned with brand ethos
3. Email Marketing & Journeys
· Manage regular campaign emailers: new launches, promotions, seasonal content
· Work with CRM and design to build automated email journeys (welcome series, abandon cart, etc.)
· Analyze performance and optimize for open rates, CTRs, and conversions
4. Ad Content & Performance Campaigns
· Write and refine copy for paid ads across Meta, Google, YouTube, and more
· Collaborate with performance marketing to test creatives and messaging
· Adjust tone and visuals based on seasonal insights and campaign performance
5. Content Calendar & Execution
· Own the master content calendar for ecommerce, email, and campaigns
· Coordinate closely with internal teams (design, development, CRM, marketing) to meet timelines
· Regularly audit site content and ads for accuracy, alignment, and impact
Requirements:
· 5+ years of experience in content for fashion/luxury brands
· Strong aesthetic sense with an understanding of luxury consumer behavior
· Excellent copywriting and editing skills—sharp, stylish, and conversion-focused
· Hands-on experience with email marketing tools, CMS platforms (Shopify, Magento, etc.)
· Comfortable working cross-functionally with tight deadlines and multiple stakeholders
· Highly organized, proactive, and obsessed with quality
Why join Amaris Jewels
AMARIS is building one of India’s most exciting luxury jewellery brands – loved by Bollywood, trusted by a discerning global clientele, and growing at speed.
With 4 flagship stores already operational and a clear vision to scale to 20 stores in the next 5 years, we are in a defining phase of expansion and looking for people who want to build, not just participate.
At AMARIS, performance, ownership, and creativity are non-negotiable. If you thrive in high-growth environments, take pride in your craft, and want your work to be seen, valued, and rewarded – this is where you accelerate.
What sets us apart
Fast-Track Growth:
- Exceptional performers don’t wait years for recognition. Growth here is merit-driven, visible, and fast.
Real Ownership:
- You don’t execute tasks – you build categories, collections, and experiences that shape the brand.
Design with Impact:
- Your work is not lost in the system. It is worn, celebrated, and seen by some of the most influential clients in the country.
High Performance Culture:
- We operate with ambition and accountability. The bar is high; and so are the rewards.
Entrepreneurial Exposure:
· Work closely with leadership, take strategic decisions, and understand what it truly takes to build a luxury brand at scale.
Interested candidates can mail their resume to [email protected]
