Overview
Content Strategist – D2C experience Jobs in Gurugram, Haryana, India at Divine Hindu
Title: Content Strategist – D2C experience
Company: Divine Hindu
Location: Gurugram, Haryana, India
Content Strategist Brand & Content Team | Gurgaon
ROLE OVERVIEW
Department: Marketing & Brand
Location: Sector 27, Gurgaon (Work from Office)
Working Days: Monday to Saturday | 2nd Saturday Off
Working Hours: 9:00 AM – 6:00 PM
Reports To: Founder / Marketing Head
Employment Type: Full-Time
ABOUT THE ROLE
We are looking for a sharp, brand-obsessed Content Strategist to own the full content engine at Divine Hindu — from brand storytelling and social media to UGC, ad creatives, and video production. This is a high-ownership role for someone who understands how to build genuine cultural connection with a conscious, faith-driven audience, and who can lead a content team to execute with consistency and creativity.
KEY RESPONSIBILITIES
Brand Storytelling & Strategy
- Develop and own the brand's content narrative across all channels — rooted in authenticity, ritual, and purpose.
- Define tone of voice, messaging pillars, and storytelling frameworks for Divine Hindu.
- Translate brand strategy into content formats that resonate with the target audience (homemakers, spiritual seekers, conscious buyers).
- Ensure brand consistency across every piece of content — captions, scripts, product descriptions, campaigns.
Social Media Content
- Plan and manage monthly content calendars across Instagram, YouTube, and other platforms.
- Write captions, hooks, and copy that drive engagement, saves, and shares.
- Stay ahead of platform trends, audio trends, and format innovations (Reels, carousels, Stories, YouTube Shorts).
- Monitor performance metrics and continuously refine the content strategy based on data.
UGC & Creator Collaboration
- Develop briefs for UGC creators — defining the hook, narrative arc, CTA, and visual references.
- Review and provide feedback on creator-submitted content to ensure brand alignment.
- Build and manage a pipeline of UGC partners for ongoing content needs.
- Repurpose UGC across paid and organic channels effectively.
Ad Video & Performance Content
- Script and brief ad videos (Meta, YouTube) — with a strong grasp of performance storytelling and AIDA structure.
- Collaborate with the design and video team to produce high-converting ad creatives.
- Test multiple creative angles per campaign and track creative fatigue and performance trends.
- Understand what makes D2C ad content convert — and apply that to every brief.
Team Leadership & Execution
- Lead and mentor a small content team (writers, video editors, designers).
- Manage content production timelines, reviews, and approvals end-to-end.
- Set weekly/monthly content goals and hold the team accountable to delivery.
- Build SOPs and templates to scale content output without compromising quality.
WHAT WE'RE LOOKING FOR
- 2–5 years of experience in content strategy, brand content, or social media — D2C brand-side experience required (no agency-only profiles).
- Prior experience scripting or briefing UGC and/or video ad content.
- Strong writing skills — you can craft a compelling hook, a ritual-inspired caption, and a performance script with equal ease.
- Hands-on experience managing an Instagram or YouTube channel for a consumer brand.
- Ability to both ideate at a strategic level and roll up your sleeves to execute.
- Experience managing or coordinating with a content team or creators.
- High cultural awareness of Indian spirituality, rituals, and conscious living — or a genuine curiosity and respect for the same.
- Familiarity with content performance tools (Meta Business Suite, Instagram Insights, YouTube Studio, or similar).
GOOD TO HAVE
- Experience with brands in the spiritual, wellness, or lifestyle category.
- Exposure to performance marketing and paid creative strategy.
- Comfort with Canva, CapCut, or basic video editing tools for quick reviews/briefs.
- Understanding of SEO-led content strategy for Instagram and YouTube.
WORK ENVIRONMENT & CULTURE
At Divine Hindu, we build with intention. Our content is not noise — it is education, emotion, and elevation for people who still believe. You will work directly with the Founder in a fast-paced, high-ownership environment where your ideas ship quickly and your impact is visible. We value people who care about the work, not just the output.
Share your resume at [email protected]
