Overview
Coordinator, VOD and Content Planning, CNN Digital Products & Services Jobs in Atlanta, USA at Warner Bros. Discovery
Coordinator, VOD and Content Planning
The Coordinator, VOD and Content Planning will play a central role in shaping the on-demand news experience for our streaming platform. This individual will be responsible for selecting, editing, scheduling, and optimizing video-on-demand (VOD) content, ensuring the most relevant and engaging news segments are accessible to viewers across platforms. The role will require close collaboration with news gathering verticals, editorial leads, and video teams to source the best available assets and maximize their impact through smart curation and data-informed programming decisions.
Your
Role Accountabilities
VOD Curation & Scheduling
- Identify and program high-impact news segments, interviews, and packages for on-demand consumption across the streaming platform.
- Maintain a daily and weekly publishing cadence, aligning with editorial priorities and audience interest areas.
- Light edit VOD content to ensure clarity, platform readiness, and contextual appropriateness.
- Ensure content is correctly tagged, titled, and visually merchandised for maximum discoverability.
Performance Monitoring & Optimization
- Analyze content performance data (completion rate, minutes viewed, impressions-to-views) to identify trends and optimize VOD programming.
- Adjust scheduling or presentation of segments based on audience behavior and strategic KPIs.
- Proactively test new editorial formats or packaging approaches to improve engagement and retention.
Editorial Collaboration & Asset Coordination
- Partner with merchandising senior manager, news gathering and content verticals to identify emerging storylines and request appropriate clips or edits.
- Work closely with the video production team to utilize and repurpose broadcast and digital footage for on-demand use.
- Coordinate with graphics, metadata, and image teams to ensure visual and informational accuracy of VOD assets.
Platform Execution
- Use CMS and scheduling tools to program and update VOD shelves and rails.
- Troubleshoot content delivery or metadata issues in partnership with technical and content operations teams.
- Align VOD offerings with major news cycles and thematic or tentpole editorial initiatives.
Qualifications & Experience
- 1-3 years of experience in news production, digital video, streaming, or editorial programming.
- Strong editorial judgment with the ability to identify timely, compelling segments for on-demand audiences.
- Familiarity with video editing tools (Adobe Premiere or similar).
- Experience with CMS platforms, video publishing workflows, and metadata entry.
- Analytical skills: comfortable reviewing performance data to derive insights and make strategic content decisions.
- Strong interpersonal skills and experience working with editorial, video, and technical teams.
- Ability to manage multiple stakeholders and competing priorities in a fast-paced environment.
- Clear written and verbal communication; able to translate editorial goals into platform-native content executions.
- High standard for quality control, accuracy, and publishing timeliness.
- Prior experience in digital newsrooms or OTT/streaming content teams preferred.
- Familiarity with analytics dashboards (Looker, Adobe, or internal performance tools) preferred.
- Interest in developing content formats tailored to evolving viewer behaviors in a mobile and on-demand environment preferred.
Compensation & Benefits
Pay range: $51,106.00 – $94,910.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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Title: Coordinator, VOD and Content Planning, CNN Digital Products & Services
Company: Warner Bros. Discovery
Location: Atlanta, USA
Category:
