Overview
Creative Designer, Innovation & Packaging Jobs in Jersey City, NJ at Carter Murray
Title: Creative Designer, Innovation & Packaging
Company: Carter Murray
Location: Jersey City, NJ
Creative Designer, Innovation & Packaging
Contract Role | 4 days onsite – Jersey City
Long Term Contract
$45-65 per hour
The Compan
yOur client is a leading international spirits business with a strong portfolio spanning premium and craft brands across whiskey, tequila, vodka, and ready-to-drink cocktails. Known for a blend of heritage brands and innovative new product development, the business is investing heavily in innovation, packaging design, and speed-to-market capabilities. The environment is fast-paced, collaborative, and highly focused on bringing commercially compelling products to market quickly
.
Position Summa
ryThe Creative Designer, Innovation & Packaging will play a key role in supporting the development of new products and renovation of existing offerings across the spirits and ready-to-drink portfolio. This role is responsible for creating packaging concepts, visualising innovation ideas, and producing high-quality creative assets from early-stage ideation through to execution-ready file
s.
Acting as an in-house creative partner to Marketing and Innovation teams, this individual will leverage AI-powered design tools, existing brand assets, and strong packaging design expertise to rapidly develop and refine concepts. The role bridges early concept development and final execution, ensuring outputs are commercially viable, brand-consistent, and production-rea
dy.
Key Responsibili
tiesInnovation Concept Develop
- mentCreate packaging concepts, mock-ups, and visual renderings across spirits and emerging beverage catego
- riesUse AI-enabled design tools to rapidly generate, test, and iterate creative conc
- eptsTranslate innovation briefs into consumer-facing visuals for research and leadership presentat
- ionsUpdate and refine designs quickly based on stakeholder feed
back
Packaging Design & Adapt
- ationDevelop packaging artwork aligned to established brand sy
- stemsAdapt existing brand assets across new formats, flavour extensions, and limited rel
- easesSupport packaging updates, line extensions, and renovation pro
- jectsPartner with agencies, packaging R&D, and suppliers to ensure concepts are feasible and production-
ready
Brand Asset Mana
- gementAct as a steward of brand assets across the por
- tfolioMaintain organised libraries of logos, templates, typography, and visual el
- ementsEnsure consistent application of brand guidelines across all mat
- erialsCreate templates (including PowerPoint) to improve efficiency across
teams
Cross-Functional Collab
- orationWork closely with Marketing, Innovation, R&D, and Operation
- s teamsBalance input from multiple stakeholders while maintaining ti
- melinesIdentify opportunities to leverage AI and automation to enhance output an
d speed
Commercial & Selling M
- aterialsElevate innovation and commercialisation materials with strong visual stor
- ytellingTranslate brand strategy into clear, polished creative
- outputsSupport consumer research with concept visuals and testing m
- aterialsEnsure all materials are consistent, high quality, and presentati
on-ready
Quali
fication
- sRequired5+ years’ experience in packaging, brand design, or consu
- mer goodsStrong portfolio demonstrating packaging and brand exten
- sion workProficiency in Adobe Creative Suite (Illustrator, Photoshop,
- InDesign)Experience producing 3D renderings, mock-ups, and visual
- conceptsUnderstanding of packaging production and print-read
- y artworkStrong organisational skills with the ability to manage multiple
projects
- PreferredBackground in beverage, food & drink, or broader consumer pack
- aged goodsExperience using AI-powered design tools for concept d
- evelopmentFamiliarity with packaging suppliers and production c
- onstraintsExperience creating innovation concepts for consum
er testing
Succe
- ss MeasuresAccelerates concept developmen
- t timelinesReduces reliance on external agencies for early-s
- tage designEnsures consistent application of b
- rand assetsDelivers high-quality creative work with fast
- turnaroundEffectively utilises AI tools to enhance output and
- efficiencySupports successful product launches through strong visua
l execution
