Overview
Creative Lead Jobs in Singapore, Singapore at Grain
Title: Creative Lead
Company: Grain
Location: Singapore, Singapore
Mission
Build and shape how Grain shows up in the world – through sharp creative direction, strong design, and experiences that feel on-brand and worth remembering.
At Grain, we believe in connecting people through meaningful food experiences. We're looking for a Creative Lead who can turn strategy into creative work, raise the quality of everything we put out, and help a growing team produce work that feels distinctly Grain.
What success looks like
A year from now:
- Grain has a stronger and more consistent creative point of view across campaigns, content, packaging, digital experiences, and events.
- Our photography, design, copy, and creative executions feel cohesive regardless of channel.
- The creative team is producing better work, faster — with clear standards and direction.
- Major occasions like Christmas, Chinese New Year, Weddings by Grain feel thoughtful, distinctive, and worth remembering.
- Our smoked meats brand Ember has an established brand presence.
- Grain's creative standards are clearly defined, consistently upheld, and reflected across every customer touchpoint.
What you'll do
- Lead creative direction across the business: Shape how Grain, Ember, and Weddings by Grain look, feel, and sound across campaigns, content, packaging, digital experiences, events, and customer touchpoints.
- Develop campaigns and creative concepts: Turn business goals, product launches, and seasonal occasions into compelling creative ideas, narratives, and visual worlds that people remember.
- Raise the creative bar: Review and refine work across design, photography, copy, content, and digital experiences, providing clear direction that improves the quality and consistency of our output.
- Lead and develop the creative team: Mentor and manage designers, content creators, and creative producers, helping them grow in capability, confidence, and craft.
- Direct creative productions: Oversee photoshoots, content production, styling, and creative execution to ensure the final output reflects Grain's standards and vision.
- Build creative systems and standards: Establish frameworks, guidelines, and ways of working that help the team create consistently strong and on-brand work.
- Shape the future of the brand: Contribute to the evolution of Grain's visual identity, creative expression, and brand experience as the business grows.
We're looking for someone who
- Has 6–10+ years of experience in creative, brand, design, or art direction roles.
- Has worked in an agency, brand, or studio environment where they were responsible for developing creative concepts and overseeing execution.
- Has a strong point of view on design, photography, copy, and storytelling — and can clearly articulate why something works (or doesn't).
- Enjoys building teams and helping others do their best work.
- Is confident directing photoshoots, reviewing layouts, refining copy, and shaping creative concepts.
- Has experience building brands or brand systems across multiple touchpoints, not just campaigns.
- Can mentor junior creatives and help them produce stronger work independently.
- Is comfortable being hands-on when needed, especially in a growing team.
- Has strong creative instincts and a good sense for what feels thoughtful, on-brand, and worth remembering.
- Has a portfolio that demonstrates both strong taste and practical execution.
Bonus points if you
- Have experience in hospitality, food, lifestyle, retail, or consumer brands.
- Have worked in an agency environment and understand how to develop creative campaigns.
- Have experience overseeing packaging, environmental design, or customer experiences.
- Have helped evolve or refresh a brand over time.
You should include these in your application:
- CV or LinkedIn profile
- Creative portfolio or samples
- Tell us about your favourite brand identity, logo redesign, or creative campaign that caught your attention. What made it memorable?
