Overview
Creative Leader Jobs in Ho Chi Minh City, Vietnam at Drink Ocany
Title: Creative Leader
Company: Drink Ocany
Location: Ho Chi Minh City, Vietnam
About us
We are the B2B digital growth — Guangzhou HQ (chemical equipment, beauty devices, packaging materials, cosmetics & perfume), subsidiaries and showrooms in Dubai, Indonesia, and Saudi Arabia, and media operations in Ho Chi Minh City. Creative is the #1 driver of ad performance — and you will shape that entire function.
Role overview
This role is based at one of Ocany's strategic partners. As the top leader of the creative function, you set the creative vision, lead a team of one Content Writer and one Designer, and ensure every asset serves one goal: measurable business results. The creative team serves both product lines — industrial (chemical equipment + packaging) and beauty (beauty devices + cosmetics & perfume) — and you own prioritization across the two Media Managers' requests. This is not a role about making things pretty — you connect creativity to data and help shape strategy alongside the founder.
A. Responsibilities
1. Creative Vision & Strategy
• Manage editors' and designers' daily work: task allocation, scheduling, quality control, priority management
• Codify winning creative playbooks by industry and turn them into repeatable methodology
• Lead creative positioning for the group's own products (beauty devices, cosmetics, packaging materials)
2. Team Building & Leadership
• Directly lead the Content Writer and the Designer; train and grow them
• Prioritize production across both product lines so each ships on its testing plan
• Set quality standards, a data-driven feedback culture, and growth paths; build structure and hire as the team scales
• Manage throughput and production budget; balance internal and external resources (freelancers, vendors) for peak demand
3. Bridging Data & Creativity
• Partner closely with both Media Managers: turn each line's performance feedback (CTR, hook rate, CPL) into creative direction
• Chair creative reviews; analyze winning vs. losing ads to keep raising performance
• Build systems: asset library, brief templates, naming conventions, production pipeline
4. Quality & Localization
• Own quality control on English copy and cultural fit for each target market
• Ensure creative stays on-brand for clients and compliant with platform policies
5. Strategic Partnership
• Support pre-sales diagnostics for key clients; present creative direction in pitches
• Help shape growth strategy and company positioning alongside the founder
B. Requirements
1. Must-Have
• 5+ years in creative production/direction, including 2+ years in a leadership role (has managed at least 2–3 people)
• A proven track record in performance creative — not just beautiful, but ads that spend and produce results
• Fluent in performance-creative logic; reads ad metrics (CTR, CPM, CPL, hook rate) to steer direction
• Strong leadership and team-building; hires the right people and grows them
• Excellent English (written and spoken); can QC English creative
• Systems thinking: builds repeatable process and methodology, not one-off projects
2. Preferred
• Hands-on overseas ad creative experience with proven winning ads (Meta/TikTok/Google/LinkedIn)
• B2B, industrial, or beauty/cosmetics background; translates technical features into buyer benefits
• Multi-client agency experience or building a creative team from zero
• Uses AI production tools (Midjourneys, Runway, AI voiceover) to boost team efficiency
C. Benefits
Income
- Salary: 20mils – 35mils
- 13th-month salary and performance bonus based on the company’s business results
Other benefits:
- Participation in social insurance, health insurance, unemployment insurance, and occupational accident & disease insurance according to state regulations
- Participation in company-organized activities and events
- Seniority allowance
Development opportunities:
- Comprehensive training in professional skills and expertise
- Clear and wide career path for growth and promotion
Working hours: 8am – 5 pm, Mon to Fri
Office: Floor 2, 39 Street 3, Him Lam Residential Area, Tan Hung Ward, Hồ Chí Minh City.
