Creative Strategist Jobs in Philippines at Relaxe

Title: Creative Strategist

Company: Relaxe

Location: Philippines

We’re looking for an A+ Creative Strategist with strong DTC/eCommerce experience, not just general social media or content experience.

What This Role Actually Is

You will own the creative strategy behind our Meta ad campaigns. That means you are responsible for figuring out which angles to test, why they should work, what the hook should be, what the script structure should look like, what the visual direction should be, and what we should learn from each test, win or lose.
You will create the concepts. Video editors, graphic designers, and UGC creators will execute them based on your direction.

What You Will Do

Research competitors using Facebook Ads Library, Foreplay, Reddit, Amazon reviews, customer comments, and ecommerce trends then turn that research into testable ad concepts, not just notes.
Develop ad angles, hooks, scripts, and creative briefs for Meta ads across TOFU, MOFU, and BOFU. You should know the difference and write differently for each.
Analyze winning and losing ads to identify what specifically is working. The hook type, the pacing, the objection handling, the offer framing, the visual structure, not just "this ad did well."
Write scripts for video ads, UGC concepts, and image ads that sound human, feel premium, and are specific to the product. Generic AI-sounding copy will not survive here.
Create clear creative directions for editors and creators.
Build weekly and monthly creative testing plans based on product goals, performance data, and angle rotation.
Review creatives before they launch and give honest, specific feedback on hook strength, messaging, visual-voiceover alignment, compliance risk, and conversion potential.
Ensure every concept is compliant with Meta ad policies. No medical claims, no body-shaming, no cure/treat/fix language, no unrealistic promises.

Ideal qualifications:

Proven experience as a Creative Strategist for DTC/eCommerce brands
Strong copywriting skills, especially for paid ads, UGC scripts, hooks, and direct-response angles
Experience creating ad concepts, scripts, briefs, and creative testing ideas
Strong understanding of Meta/TikTok ad creatives, hooks, retention, pacing, and conversion angles
Has worked with brands that spend heavily on paid ads
Can show proof of ads or campaigns that scaled
Can analyze winning ads and explain why they worked
Can create new angles based on customer pain points, reviews, competitors, Reddit, comments, and market research
Has experience working with editors, creators, or designers to bring concepts to life
Must be organized, fast, proactive, and able to create multiple creative ideas/scripts per week

Please submit the following to complete your application:

Sample scripts you've written
Proof or examples of ads that scaled
A short video introduction about yourself, your background, and your creative strategy experience
DTC brands you've worked with
Your best-performing ads or creative samples
Copywriting samples for DTC brands

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