Overview
Creative Strategist Jobs in Tel Aviv District, Israel at Confidential
Title: Creative Strategist
Company: Confidential
Location: Tel Aviv District, Israel
A leading digital marketing agency in Israel, managing large-scale PPC campaigns for leading international brands across video, search, display, and social platforms, is looking for a hands-on Creative Strategist.
About The Role:
We're looking for a hands-on Creative Strategist to lead one of our creative pods-a small team of copywriters and designers producing high-volume direct-response ads (UGC, static ads, quiz funnels) for major US brands.
This role owns creative development A-Z: reading performance data, deciding what to make next, turning it into detailed briefs your team can execute fast, and shipping a high-volume weekly cadence without dropping quality.
A strong Creative Strategist here reads ad data and makes kill/iterate/scale calls, writes briefs so clear nobody needs a follow-up question, keeps the team moving in parallel, and uses AI tools as a force multiplier
Key Responsibilities:
- Lead the pod as a unit: delegate and develop copywriters and designers, distribute load, own timelines, unblock daily
- Analyze performance data and make creative decisions accordingly.
- Develop hooks, angles, scripts, concepts, and storyboards.
- Write detailed, execution-ready briefs (script, shot-level storyboard, B-roll list) for designers, editors, and creators.
- Own a proactive creative roadmap per account; bring forward plans to performance reviews.
- Give clear, actionable feedback with stated reasons.
- Work closely with other Creative Strategists, Campaign Managers, editors, and Operations.
Requirements:
- 3+ years of experience in creative strategy/ copywriting in performance marketing
- Experience leading or mentoring a small creative team.
- Has a portfolio of ads you can walk through, numbers included.
- Hands-on experience with DR formats: UGC, static ads, quiz funnels.
- Strong ability to turn data into creative ideas.
- Proven brief/storyboard craft.
- Fast adopter of AI-assisted workflows; comfortable directing AI tools and quality-controlling their output.
- fluent/native english speaker
- Excellent communication skills.
Advantages
- Experience in a performance-marketing agency or DTC/eCommerce brand.
- Experience building with LLMs/agents (Claude, GPT) beyond off-the-shelf u
