Overview
Creative Strategist, Paid Social (Premium DTC) Jobs in Casablanca Metropolitan Area at Benisouk
Title: Creative Strategist, Paid Social (Premium DTC)
Company: Benisouk
Location: Casablanca Metropolitan Area
Creative Strategist, Paid Social (Premium DTC)
📍 Casablanca · Full-time
Benisouk is a premium Moroccan house of design. We craft handwoven rugs, ceramics, and brass objects through our own artisans, and sell them to a discerning clientele, primarily in the US. We’re scaling our craft globally from Morocco, and building the team to match.
We’re looking for a Creative Strategist to own the creative behind our paid social. Not to make “pretty ads,” but to understand why creative converts, build a structured testing system, and feed our media buying with winning concepts.
What you’ll do
• Brief 10 to 15 new creative concepts per week around clear angles and hooks
• Analyze what wins and why, then iterate
• Direct our in-house photographer and videographer (you brief, you don’t execute)
• Keep every asset true to our voice: understated, documentary, craft-led
What we’re looking for
• 4 to 6 years in creative strategy for DTC e-commerce
• Hands-on with accounts spending $300K+ per year in paid social
• Experience with physical product brands (home, fashion, beauty, lifestyle)
• You read Meta Ads Manager fluently and connect creative to ROAS
• Fluent English and French
Bonus: home/décor/premium background · US market experience · you’ve scaled an account
