Overview
Creative Strategist; YouTube Jobs in Laval, Canada at Motion
Position: Creative Strategist (YouTube)
About Motion
Motion is building the command center for creative strategists: an AI-native platform that bridges the gap between performance marketers and creative teams, so they can uncover what’s working, what’s not, and ship more winning ads across platforms like You Tube, Linked In, Meta, and Tik Tok.
We’re at the forefront of AI as the foundation of Motion. Motion now automatically analyzes and organizes creative at scale, surfaces competitor trends, and is rolling out a persistent creative strategy agent that retains context, runs workflows, and integrates with the tools teams already use.
Today, Motion is trusted by some of the world’s top e-commerce and direct-to-consumer brands and agencies (including Vuori, True Classic, The Farmer’s Dog, and Hex Clad) and has analyzed over $14B in media spend. When leading brands want to understand their creative performance, they turn to us.
Our founders have built successful companies before, but what we’re most proud of is who chose to build again with them. 10% of our team worked with our founders at their previous company and followed them to Motion. That kind of loyalty doesn’t happen by accident — it’s built on trust, strong culture, and a shared belief in what we’re creating.
The people building Motion are deeply embedded in where AI and our industry is heading, and obsessed with closing the gap between what’s possible and what’s actually shipping in product.
We’re a 70+ person team, backed by a $30M Series B, with consecutive record revenue quarters and real momentum. If you want to work on a hard problem, with people who’ve done it before, and a product that customers genuinely love – we’d love to connect!
▶️ Brief overview of the Motion product from our Co-Founder & CEO, Reza Khadjavi.
About the Creative Strategist (You Tube) role
Creating educational content is a core part of our business. Creative strategists, performance marketers, and creative teams look to us to help sharpen their craft, and You Tube is one of the best places we can meet them.
Today, our You Tube content is solid, but what we’re missing is a strategic mind to own it end-to-end. That’s where you come in.
➡️ Link to our You Tube channel
What you’d be doing ️
- Owning our You Tube strategy end-to-end:
You’d be in charge of what we publish and how it performs. - Creating content:
Whether you’re in front of the camera or not, you’d be the engine powering the content. - Owning distribution beyond You Tube:
Creating the content is just the start. You’d also decide how it shows up across other platforms and gets repurposed into other formats to maximize impact. - Tying everything back to pipeline:
You Tube is a revenue channel for us, and you’d be accountable for its contribution to the business. You’d work closely with our growth and marketing teams to ensure the content is feeding the funnel, not just generating views. - Building a content engine, not just running it:
You’d turn what you do into repeatable systems. Templates, formulas, AI workflows, anything that helps us scale the output without compromising the quality.
Our ideal fit brings ✨
- A clear POV on Creative Strategy: A belief that creative decisions that move the needle are rooted in research and executed around a specific, testable hypothesis.
- An obsession with creative and a deep understanding of the You Tube algorithm: A clear sense of how the right combination of things like title, thumbnail, hook, and CTA drives performance.
- A care for customer research:
The ability to find what drives someone toward or away from content and product, and turn that into a creative angle that resonates. - Proof you’ve made winning You Tube content:
You can point to a specific video, explain the hypothesis behind it, and walk through the results. You know why it worked. - Comfort on camera:
The willingness and ability to be the talent yourself when the moment calls for it. - A focus on business outcomes:
Views are nice, but you want to know what’s actually moving the funnel. - An ability to thrive in fast-moving, ambiguous environments:
Our team learns fast and moves faster. You can cut through the noise and don’t need everything figured out before…
Title: Creative Strategist; YouTube
Company: Motion
Location: Laval, Canada
Category:
