Overview
Creative Strategy Lead Jobs in Moncton, Canada at Kulin
Position: Creative Strategy Lead – KULIN )
Overview
We’re looking for a Creative Strategy Lead who can manage and develop a team of creative strategists while staying close to the work themselves. You and your team will craft data-driven pipelines, briefs, assist with UGC projects, and develop creative strategies that enhance performance for our diverse base of DTC clients.
Key Responsibilities
- Coaching and QA for Creative Strategists, including brief writing, creative analysis, research, reporting, and general problem solving.
- Thought leadership – bringing forward new ideas and ways of working.
- Collaborate with clients and the team to understand brand vision and voice.
- Engage with clients and team in purposeful and collaborative conversations and pitching new creative hypotheses and concepts.
- Collaborating directly with designers and video editors on ad production – providing strategy, data, creative direction, and detailed feedback to ensure the final output aligns with the strategic intent of each brief.
- Reviewing static and video assets at key stages of production, catching alignment issues early and helping the production team iterate efficiently.
- Regularly analyzing creative performance in collaboration with other departments through biweekly meetings, testing dashboards and feeding into creative insights for monthly reports.
- Collaborate with other departments to find winning strategies.
- Plan and manage UGC projects, including briefing, script writing and quality assurance.
- Collaborating with the leadership team to continuously improve agency operations and processes.
Qualifications
- Experience in a senior creative strategy role in a DTC agency setting.
- Advanced understanding of DTC principles, strategies and techniques that drive performance.
- Proven track record of developing trusting and collaborative relationships with clients.
- Experience coaching and collaborating with junior team members.
- Comfort working alongside designers and editors in production workflows – you can give clear, actionable feedback on static design, video edits, and motion graphics without needing to open the tools yourself.
- Strong visual sensibility and an understanding of how design choices (layout, typography, pacing, color) impact ad performance.
- Excellent communication and collaboration skills.
- Hungry for new ideas and the perspective of others.
- Experience with creative analysis in ads managers/Motion/Triple Whale, North Beam, Google Data Studio is a bonus.
- Solid knowledge of social media advertising best practices.
- Passion for staying up-to-date with industry trends and technologies.
- Proven track record of developing high-converting social ads. Understanding the subtle art of balancing brand and performance.
Benefits
- Option to work remotely or access our office space in Toronto.
- 30 days of Paid Time Off on top of statutory holidays.
- Competitive salary and benefits package.
- $1500 annual professional development fund.
- Opportunities for professional growth and development.
- Collaborative and supportive team culture.
- Opportunity to work with a diverse range of clients from around the world.
About Kulin
We’re a performance marketing agency focusing on the direct-to-consumer eCommerce industry. We partner with brands across many verticals, from skincare products and food & beverage, to high-end furniture and clothing brands. We manage over $2M per month in ad spend and focus on helping brands sustainably scale their businesses through paid social, Google Ads, email/SMS, and influencer marketing. We are part of the CBTW group of global companies.
Together, we will build & grow amazing apps, products and companies.
CBTW is an equal opportunity employer. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodation and will work with you to meet your needs.
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Title: Creative Strategy Lead
Company: Kulin
Location: Moncton, Canada
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