Overview
CRM Content Specialist Jobs in Hawalli, Kuwait at Boutiqaat
Title: CRM Content Specialist
Company: Boutiqaat
Location: Hawalli, Kuwait
Turning Words into Experiences. Create Content That Connects.
Do you know how to craft content that captures attention, inspires action, and builds lasting customer relationships? Are you passionate about storytelling, digital marketing, and creating meaningful customer experiences across every touchpoint?
At Boutiqaat, we're looking for a CRM Content Specialist to join our growing marketing team. In this role, you'll create compelling, data-driven content that powers our CRM campaigns, digital marketing initiatives, and customer engagement strategies. From personalized email journeys to engaging social content and SEO-optimized web copy, your words will help shape every stage of the customer journey.
If you're a creative thinker with a passion for writing and a strong understanding of digital marketing, we'd love to hear from you.
What You'll Be Doing:
Create Content That Performs
- Write compelling copies for websites, email campaigns, landing pages, blogs, social media, paid advertising, and other digital channels.
- Develop content that aligns with SEO best practices and customer search with intent to improve visibility and organic performance.
- Collaborate with CRM and Digital Marketing teams to build content calendars that support campaigns, promotions, and customer engagement initiatives.
Power Personalized Customer Journeys
- Create engaging content for newsletters, promotional emails, onboarding journeys, lifecycle campaigns, and CRM communications.
- Work closely with CRM specialists to tailor messaging based on customer segments, behaviors, and lifecycle stages.
- Analyze campaign performance including open rates, click-through rates, and conversions to continuously improve content effectiveness.
Build Conversations Across Social Media
- Write engaging social media content that strengthens brand awareness and encourages community engagement across Instagram, LinkedIn, Facebook, X, and other platforms.
- Partner with designers and video creators to deliver consistent storytelling across multiple formats.
- Stay on top of emerging trends and cultural moments to create timely, relevant, and engaging content.
Maintain Brand Excellence
- Ensure every piece of content reflects our brand voice, tone, and messaging standards.
- Edit and proofread content to maintain exceptional quality, consistency, and accuracy.
- Organize and manage content documentation, templates, and version control for easy collaboration and future use.
Collaborating to Deliver Great Campaigns
- Work closely with designers, developers, product teams, and marketing stakeholders to support integrated campaigns and product launches.
- Contribute creative ideas during brainstorming sessions to develop innovative marketing initiatives.
- Support internal communications, presentations, case studies, and other marketing materials as needed.
What You Bring to the Table:
- Bachelor’s degree in marketing, Communications, Journalism, English, or a related field.
- 2–4 years of experience in digital content writing, copywriting, or CRM content within an agency or in-house marketing environment.
- Experience in creating content for digital marketing campaigns and customer engagement initiatives.
- Experience with Content Management Systems (CMS) such as WordPress, HubSpot, or Adobe Experience Manager.
- Familiarity with CRM platforms including Salesforce, HubSpot, or Oracle Eloqua.
- Basic understanding of HTML/CSS for content formatting is an advantage.
- Strong proficiency in Microsoft Office (Word, Excel, and PowerPoint).
- Fluent in both English and Arabic.
- Exceptional writing, editing, and storytelling skills.
- A strong understanding of SEO, digital marketing, and content optimization.
- The ability to adapt your writing style across different audiences, channels, and brand voices.
- Outstanding organization and time-management skills with the ability to manage multiple projects simultaneously.
- A proactive, collaborative mindset and excellent communication skills.
- Creativity is backed by analytical thinking, always looking for ways to improve content performance.
Why Boutiqaat?
At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.
Ready to Grow with Us?
Kickstart your career with hands-on experience, expert mentorship, and real impact.
Apply now and be part of something exciting!
