Overview

Data Analyst-CRM Jobs in Doha, Doha, Qatar at badrgo

Title: Data Analyst-CRM

Company: badrgo

Location: Doha, Doha, Qatar

Company Description badrgo is Qatar’s homegrown on-demand mobility platform, designed to make everyday travel safer, more affordable, and more convenient for all users. Launched in 2023 by Badr Technology W.L.L., it operates as a fully licensed and regulated ride-hailing service in compliance with the Ministry of Transport. Through a bilingual Arabic–English app, badrgo connects passengers with vetted, licensed drivers and limousine companies, offering real-time trip tracking, upfront fare estimates, and flexible booking options. The platform emphasizes transparent pricing with no surge pricing, strong community engagement, and fair partnerships with drivers and operators. As badrgo grows into a broader regional mobility solution, it continues to focus on people-first values and a more connected, safer mobility future in the region.

Role Description The CRM & Data Analyst is the customer engagement engine of Badrgo's Marketing team. This role owns the full lifecycle of rider and driver communication — from strategy and segmentation through to multi-channel campaign execution, performance analysis, and continuous optimisation. The CRM & Data Analyst designs, executes, and refines campaigns across push, in-app, email, SMS, and WhatsApp using Braze, Zoho Campaigns, and WATI, and uses data to sharpen targeting, improve marketplace balance, and drive measurable business outcomes. The role sits within the Marketing Business Support function and works in close collaboration with Operations, IT/Product, and the Data Insights Analyst on campaign performance, supply/demand balance, and market health.

Key Responsibilities

A. CRM Management & Lifecycle Mapping

  • Manage and maintain CRM data integrity across rider and driver bases — ensuring accurate segmentation, lifecycle stage tracking, and clean user profiles across all platforms.
  • Design and maintain the end-to-end customer lifecycle journey for both riders and drivers, mapping each stage to the relevant customer engagement platform (CEP) workflows and automation logic.
  • Build and continuously refine customer segmentation and profiling models for each channel — ensuring campaigns reach the right user at the right time with the right message.

B. Multi-Channel Campaign Execution

  • Plan and execute targeted campaigns for riders and drivers across all owned channels — push notifications, in-app messages, email, SMS, and WhatsApp — from brief to delivery to post-campaign analysis.
  • Own the centralised channel calendar for push, in-app, WhatsApp, and SMS — scheduling, sequencing, and tracking all communications to avoid overlaps, fatigue, and missed windows.
  • Design and deploy driver acquisition campaigns alongside daily, weekly, and monthly engagement programs; implement real-time hourly supply stimulation campaigns to manage marketplace imbalances.
  • Create and maintain in-house email newsletter (ENL) templates; plan and execute promotional email campaigns via Zoho Campaigns, ensuring consistent branding and performance tracking.
  • Build and manage the WhatsApp broadcast and campaign calendar via WATI — supporting product launches, new feature communications, and re-engagement of churned, low-participation, and high-participation segments.
  • Plan the SMS workflow end-to-end — managing send schedules, budget allocation, ROI attribution, and performance reporting.

C. Performance Analysis & Optimisation

  • Run structured A/B tests on copy, creatives, CTAs, timing, and audience segments — documenting learnings and applying insights to future campaign planning.
  • Own the combined channel strategy, budget management, and performance reporting across all CRM channels — ensuring continuous optimization and maximum utilization of the CEP and communication platforms.
  • Conduct post-campaign impact analysis covering CTR, ride conversion, CTA performance, ROI, and channel-level attribution — sharing findings with the Marketing Business Support Manager and cross-functional teams.
  • Monitor campaign performance in real time, proactively identifying and resolving delivery issues, drop-offs, or underperforming segments.

D. Data & Insights (Supporting)

  • Provide data-driven insights to the Marketing team for campaign targeting, audience segmentation, and lifecycle stage prioritisation.
  • Prioritise and allocate marketplace incentive budgets for driver engagement — balancing supply and demand requirements across markets in coordination with Operations.
  • Deliver structured performance briefings to regional managers and the Marketing Business Support Manager based on campaign data and market analysis.
  • Support in-app deployment of partnership products and loyalty features — coordinating with IT/Product on UI/UX requirements to ensure smooth campaign operation.



E. Cross-Functional Collaboration

  • Work closely with the IT/Product team on Braze and platform integrations, event tracking requirements, and new feature deployments that impact CRM campaign delivery.
  • Collaborate with the Data Insights Analyst on post-campaign success reviews — aligning on segmentation accuracy, conversion metrics, and marketplace health data.
  • Coordinate with Operations on supply stimulation campaigns, driver incentive structures, and real-time marketplace needs.
  • Stay current on CRM platform developments — complete platform certifications (Braze, Zoho, etc.) as they evolve and share learnings with the team.

F.Qualification & Experience

  • 3–5 years of experience in CRM, lifecycle, or retention marketing — ideally in ride-hailing, delivery, e-commerce, or another high-frequency consumer app environment.
  • Hands-on experience with a customer engagement platform such as Braze, MoEngage, or CleverTap; familiarity with Zoho Campaigns and WATI (WhatsApp Business API) is a strong advantage.
  • Proven ability to build segmentation models, lifecycle journey automations, and multi-channel campaign calendars across push, in-app, email, SMS, and WhatsApp.
  • Strong analytical skills — comfortable with campaign KPIs (CTR, conversion, ROI), A/B testing methodology, and post-campaign reporting.
  • Experience managing CRM budgets, including SMS and incentive spend with ROI attribution.
  • Bilingual English/Arabic proficiency preferred — given Badrgo's Qatar and Egypt markets and the need to craft localised, culturally relevant communications.
  • Strong organisational skills — able to manage a high-volume channel calendar across multiple audiences, markets, and platforms simultaneously.
  • Commitment to continuous learning: proactively completes platform certifications and shares knowledge with the team as tools evolve.
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

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