Digital Communications Specialist Jobs in Ottawa, Canada at Modern Niagara
Digital Communications Specialist
Role Summary
The Digital Communications Specialist leads the day-to-day execution of external communications across the business, with a strong focus on social media, digital storytelling, brand visibility, and content development. They develop and manage engaging, brand-aligned content that highlights Modern Niagara’s people, projects, expertise, and culture across external channels. Success in this role means stronger audience engagement, consistent brand storytelling, and high-quality content that supports business priorities and reputation.
Why This Role Matters to Modern Niagara
This role plays an important part in strengthening how Modern Niagara is represented externally across regions, markets, and digital channels. As the organization continues to grow nationally, this role helps identify and develop compelling stories that increase brand visibility, support business priorities, and showcase the people, projects, and expertise behind the work. It also helps scale external communications and content delivery while maintaining consistency, quality, and alignment with brand standards.
Key Impact / Purpose
Strengthen Modern’s external brand presence through consistent, engaging, and authentic content
Improve the quality and consistency of social media, website, and external communications content
Support business priorities and campaigns through coordinated communications execution
Increase visibility of projects, people, partnerships, and operational successes across Modern
Support recruitment and employer brand efforts through external storytelling and digital content
Duties and Responsibilities
Own and maintain the company’s social media calendar across platforms including Linked In, Facebook, and Instagram
Draft, edit, schedule, and publish social media content aligned with brand and communications priorities
Monitor social media activity, audience engagement, and online conversations and identify opportunities to improve reach and engagement
Develop, manage, and maintain website content, including coordinating updates through the CMS and ensuring content remains current, organized, and aligned with brand standards
Research, write, and edit external-facing content including employee and project profiles, blogs, announcements, website copy, award submissions, and campaign content
Monitor performance metrics and provide recommendations to improve engagement and content effectiveness
Partner directly with operational teams, regional leaders, and subject matter experts to identify stories, gather content and develop communications materials
Lead content collection efforts including photography, video, interviews, and project storytelling
Flag content gaps, inconsistencies, or reputational risks before content is published
Qualifications and Experience
Must Haves
5-7 years in communications, marketing, or content-focused roles
Deep understanding of external communications, digital storytelling, audience engagement, and social media best practices
Experience with website content management systems and basic SEO principles
Strong writing, storytelling, editing, proofreading skills
Demonstrated experience managing social media platforms and developing engaging content
Experience drafting external communications across multiple channels
Ability to turn rough inputs into clear, practical content, audience-friendly content
Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
Sound judgment and ability to manage sensitive or high-visibility content professionally
Experience using tools like Hootsuite, Microsoft Office, and Canva
Nice to Haves
Photography, videography, or short-form video editing experience
Familiarity with analytics and performance reporting
Construction communications experience
Ability to create and edit content in French
This is a replacement position. Expected annual compensation; $70,000- $80,000
Modern Niagara offers a competitive total compensation package including:
Performance based bonus opportunities
Defined Contribution Pension Plan with a generous employer contribution
Flexible Health and Dental benefits with tiered options…
Title: Digital Communications Specialist
Company: Modern Niagara
Location: Ottawa, Canada
Category:
