Overview
Direct Response Copywriter Jobs in United States at Ecom.jobs
Title: Direct Response Copywriter
Company: Ecom.jobs
Location: United States
Our client is a fast-growing DTC pet brand, hundreds of thousands of customers across North America and scaling fast. They're building out their paid-creative engine and need a direct response copywriter who can produce high-volume, test-ready copy that moves people from ad to landing page to purchase.
The leadership team is stacked with operators from some of the best DTC brands around, including Grüns, Mars Men, The Farmer's Dog, and RYZE. You'd be writing alongside people who've scaled brands you already know.
This is not a brand or content role. Clever doesn't always convert. The right combination of hook, angle, and offer does. You'll be writing the words behind scroll-stopping Meta ads, advertorials, and landing pages, fast, sharp, and built to perform.
What You'll Do
- Write high-converting advertorials, listicles, and long-form landing pages across the brand's pet product lines
- Produce ad copy at volume: hooks, primary text, headlines, and angles tied to specific customer personas
- Work directly from creative strategist briefs to produce multiple variations for testing
- Partner with designers and the CRO lead to build cohesive ad-to-LP funnels where the message matches end to end
- Turn customer research, reviews, and performance data into sharp, benefit-driven angles
- Iterate based on performance feedback, double down on what's working, kill what isn't
- Use AI tools to scale output without dropping quality
What We're Looking For
- 3+ years writing direct response copy for DTC/ecom brands, not brand, editorial, or content marketing
- A portfolio that shows work that performed, advertorials, LPs, and ad copy that actually converted, not just clever writing
- Strong grasp of direct response principles: hooks, awareness levels, offers, objection handling
- Speed and volume, you can tell us how many pieces you ship per week without flinching
- AI-native, generative tools are already part of your daily workflow
- Fluent English with a strong US-consumer voice
- Self-directed, you move fast across briefs and brand voices without hand-holding
- Bonus: email/lifecycle copy (Klaviyo flows, campaigns) or health/wellness/pet category experience
Who You're Not
- Your background is brand, editorial, or content marketing, beautiful writing that was never built to convert
- You need detailed direction for every piece and can't move without it
- You're precious about volume, you'd rather write one perfect ad than twenty test-ready ones
- You measure your work in craft or cleverness, not in what performs
Compensation & Setup
- $100,000–$150,000 base salary, plus performance bonus
- Remote, US-based
- Full-time role with room to grow as the creative engine scales
