Overview
Director, Brand & Content Jobs in United States at Halfday Iced Tea
Title: Director, Brand & Content
Company: Halfday Iced Tea
Location: United States
Who We Are
Halfday was founded in 2021 to reimagine the functional beverage category. Inspired by
our co-founder’s personal battle with digestive illness, we set out to make digestive
health more approachable by bringing prebiotic fiber to iced tea. We believe functional
doesn’t have to mean clinical — it can be delicious, craveable, and part of everyday life.
Backed by tier-one institutional investors, Halfday is a fast-growing, better-for-you brand
currently top-ranked in its sub-category in the natural channel. We are in the middle of a
step-change distribution year, going nationwide across the largest US retailers —
including Walmart and Target. Built on grit and long-term thinking, we are scaling with a
focus on disciplined execution to become a category-defining player.
This is one of a small, senior marketing team we are building to turn that distribution into
demand. You will report to the VP of Marketing and work as part of a lean group that
sets the strategy and ships the work.
Role Overview
Halfday’s binding constraint isn’t persuasion — it’s exposure. This is a builder’s role for a
brand-led marketer who can sharpen how Halfday shows up everywhere consumers and
retailers meet it, and keep our product launches moving on time.
You will own the modern tea brand platform — positioning, voice, campaign system,
creative standards, PR, organic social, and creator strategy — and run the integrated
marketing calendar that keeps Brand, Growth, and Retail in rhythm. Through product
development you will also serve as marketing’s launch PM, coordinating briefs,
packaging inputs, claims, and creative routing until each item hands off to Retail &
Shopper for commercialization. You will set the standard and continuously optimize GTM
— managing agencies and shipping the work without a large internal team.
Job Responsibilities
- Brand Platform: Sharpen Halfday’s modern tea positioning, voice, messaging hierarchy, campaign platform, and creative standards so the brand shows up consistently across shelf, feed, and retailer decks.
- Integrated Marketing Calendar: Own the master calendar across Brand, Growth, Retail, product milestones, campaigns, and key retailer moments — the rhythm the whole team runs to.
- Launch PM (pre-commercialization): Manage marketing timelines, creative briefs, packaging inputs, sample needs, claims and positioning inputs, and approval routing through product development, then drive a clean handoff to Retail & Shopper at commercialization.
- Organic Social & Creative Pipeline: Own day-to-day organic social and the brand and campaign creative pipeline — briefing and shipping work with internal and external partners, and holding the standard even where production runs through partners.
- Creator / UGC Strategy: Build the creator engine and content standards, partnering with Growth so creator and PR assets are whitelisting-ready for paid social, TikTok Shop, and retail media.
- PR & Brand Narrative: Manage earned media, founder and brand storytelling, and the narrative that supports retailer and Series B moments.
- Brand Health: Track awareness, message recall, sentiment, and perception — the leading indicators that show the brand is gaining traction.
Qualifications
- Experience: 6–8+ years in brand, content, creative strategy, or integrated marketing — ideally CPG/beverage or a high-growth consumer brand.
- Proven Track Record: Built or meaningfully evolved a brand platform, campaign system, or creative engine from a low base; scaling a brand through a Series B or comparable inflection is a strong plus.
- Craft: Strong writing, taste, and strategic judgment; can turn positioning into briefs, packaging direction, content, and retailer-facing storytelling.
- Operating Discipline: Launch and project-management rigor — calendars, owners, status, approvals, and cross-functional follow-up — plus experience managing creative, PR, creator, production, or social partners without overcomplicating the process.
- Leadership Style: A scrappy, hands-on builder energized by doing the work as much as setting the strategy, comfortable operating with limited internal support.
- Tools: Fluency with TikTok / Instagram / Meta, creator platforms (e.g., Kale), Adobe Creative Suite / CapCut / Canva, PR and brand-tracking tools, and marketing-calendar / project-management tools; SPINS / Circana read-only for context.
Location
Remote (US). Denver / Mountain Time preferred. Approximately 10–20% travel.
Featured Benefits
Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, & Disability insurance.
Reporting
Reports to the VP of Marketing (Casey Woodruff), who reports to the CEO (Andrew List).
