Overview
Editorial Lead– Branded Content Jobs in India at Republic World
Role Overview
We are looking for a seasoned and editorially driven professional to lead our Branded Content vertical. The ideal candidate will bring a strong newsroom background, sharp editorial judgment, and the ability to seamlessly integrate brand storytelling within a news environment without compromising credibility or quality.
This role will be responsible for conceptualizing, developing, and executing high-impact branded content strategies that align with both client objectives and editorial standards.
Key Responsibilities
– Lead the end-to-end strategy and execution of branded content initiatives across digital, video, and on-ground platforms
– Collaborate closely with editorial, sales, and marketing teams to create compelling, insight-driven brand narratives
– Ensure all branded content maintains high editorial quality, accuracy, and integrity
– Conceptualize innovative content formats that resonate with audiences while meeting client expectations
– Act as the bridge between editorial and commercial teams, ensuring seamless alignment
– Oversee content production, including scripting, storytelling, and final output quality
– Build and mentor a high-performing branded content team
– Stay updated with industry trends and evolving content formats
Candidate Profile
– 15–20 years of experience, with a strong foundation in newsroom/editorial roles
– Deep understanding of news, current affairs, and editorial sensibilities
– Ability to balance editorial integrity with commercial objectives
– Strong storytelling, writing, and content conceptualization skills
– Experience in leading teams and managing cross-functional stakeholders
– Familiarity with digital, video, and multi-platform content ecosystems
Preferred Background
– Experience working in leading news organizations or media houses
– Exposure to branded content, native advertising, or content partnerships
– Strong network within media, brands, and agencies
Title: Editorial Lead– Branded Content
Company: Republic World
Location: India
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