Overview
Founding Content Creator, Founders School – $400,000/year USD Jobs in New York, NY at Crossover
Title: Founding Content Creator, Founders School – $400,000/year USD
Company: Crossover
Location: New York, NY
You understand what separates content that gets scrolled past from content that gets replayed. If you've built an audience from scratch by personally shooting, editing, packaging, and publishing your own videos, this is your chance to replicate that success—this time for a school that prepares teenagers to launch companies.
Founders School is creating a new education category for ambitious adolescents who want to build businesses now rather than postponing entrepreneurship until later. We're looking for someone who can capture founder dialogues, student victories, and entrepreneurial milestones and transform them into platform-optimized content that attracts attention without paid promotion. Your performance will not hinge on content schedules, branding manuals, or contractor oversight. It will depend on a single metric: audience expansion and the volume of qualified families seeking enrollment.
This is a hands-on creator position with a leadership label. You will personally find stories, craft hooks, shoot footage, edit sequences, publish assets, and continuously refine content for YouTube, TikTok, Instagram, and new platforms. AI should already be integrated into your research, editing, repurposing, and optimization workflows. Each content piece is a test. Each test reveals what founder-minded families and driven teens actually want to consume. If you've grown audiences organically, excel in founder-driven settings, and want your output to influence a national brand's launch, show us your portfolio. Submit your application now.
What You Will Be Doing
- Create founder-driven content end-to-end by scripting, shooting, editing, packaging, publishing, and refining videos for YouTube, TikTok, Instagram, and additional creator channels.
- Transform founder conversations, student milestones, live events, and unpolished footage into stories that parents and ambitious teenagers organically choose to watch and distribute.
- Execute fast-paced tests with hooks, thumbnails, titles, content formats, editing approaches, publishing rhythm, and distribution tactics to drive organic audience expansion.
- Leverage analytics platforms and AI software to enhance content quality, accelerate production timelines, and boost performance with each iteration.
- Construct the creator-driven media system that produces qualified enrollment demand through genuine storytelling instead of paid media.
What You Won’t Be Doing
- Overseeing agencies, production contractors, or teams who handle content creation on your behalf.
- Reviewing and approving creative work from the sidelines rather than personally producing effective content.
- Executing traditional school marketing, enterprise brand initiatives, or maintaining social media publishing calendars.
- Pursuing superficial engagement numbers or depending on paid advertising rather than cultivating organic reach.
- Allocating time to content strategy meetings instead of actually producing content.
Founding Content Creator Key Responsibilities
Personally construct Founders School's creator-driven media infrastructure to deliver 5,000 qualified inbound admissions inquiries in the first 12 months via high-impact, founder-centered content.
Basic Requirements
- Proven background in one of the following:
- Personally grew an audience from zero to millions as an independent creator or as an early contributor to a creator team, or
- Operated hands-on within an elite founder-driven content operation with direct ownership of content production and audience expansion.
- A portfolio containing 2–3 content examples you personally filmed, edited, packaged, and released with documented organic reach.
- Proven ability to articulate your specific role in audience growth with metrics including subscribers, followers, watch time, engagement, shares, or views.
- Expert practical capabilities in scripting, shooting, editing, packaging, publishing, and refining creator-driven video material.
- Strong judgment for founder narratives and platform-optimized content development.
- Daily application of AI technologies to speed up research, scripting, editing, repurposing, or performance enhancement.
- Currently located in, or prepared to relocate to, New York, NY within 60 days.
- Eligible to work in the United States without requiring visa sponsorship.
Nice-to-have Requirements
- Background producing content for entrepreneurs, startup founders, or creator-operated companies.
- Experience building a media brand or channel from the ground up.
- Strong grasp of what engages ambitious teenagers and aspiring young entrepreneurs.
- Ability to convert analytics insights into scalable content frameworks.
About Founders School
Founders School is a four-year high school built for ambitious students who want to create, build, and solve meaningful problems. The program combines Alpha School's elite academics, real-world experience, and mentorship from world-class entrepreneurs around three commitments to every student: Build a million-dollar business. Identify problems in the world worth solving. Master AI before adults do.
This is a place for people who'd rather build the thing than manage the thing. We're hiring the founding team that builds the dream high school for the most entrepreneurial and ambitious students in the country. Launching in NYC Fall 2026.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $200 USD/hour, which equates to $400,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5817-US-NewYork-FoundingConten
