Overview
Growth Marketing Manager Jobs in Parañaque, National Capital Region, Philippines at HappyHour.ph
Title: Growth Marketing Manager
Company: HappyHour.ph
Location: Parañaque, National Capital Region, Philippines
Why Join Happy Hour?
We’re Metro Manila’s fastest growing on-demand liquor and party supply store, with multiple fulfillment hubs throughout the region and a mission to make last minute celebrations effortless. Join a scrappy, data-driven team that is gaining massive traction in liquor ecommerce.
About the Role
Reporting directly to the founder-owner, you’ll act as the business’s growth engine. Owning every lever that turns clicks into clinks. Think of yourself as both strategist and hands-on operator: planning budgets, hitting ROAS targets, testing new channels, and presenting results in clear P&L language the owner can act on. If you love rapid experimentation, data-driven decisions, and celebrating wins with the team you helped grow you could be a good fit.
What You’ll Do
- Own the end-to-end traffic & revenue funnel – paid media, SEO, referral, and influencer.
- Plan and execute campaign calendars around key drinking occasions (payday, holidays, local events).
- Run always-on CRM programs (email, SMS, push) to deepen loyalty and raise AOV.
- Collaborate with Merch & Ops to craft promos that move inventory without eroding margin.
- Manage marketplace storefront (Grab, Foodpanda) to ensure price-parity and brand consistency.
- Track, analyse, and present KPIs weekly; iterate fast on A/B tests and creative refreshes.
- Brief and manage freelancers / micro-agencies for creative, content, and PR bursts.
- Maintain rigorous UTM taxonomy and GA4 event tracking to keep data clean.
Who You Are
- Must have 5 years of hands-on experience in e-commerce marketing.
- Proven track record hitting revenue, CM, ROAS targets.
- Fluency in Meta Ads, Google Ads, Data Analytics, Shopify (or similar CRM).
- Comfort with P&L contribution-margin math. You speak COGS and CAC as easily as CTR.
- Able to show at least two campaigns you designed, launched, and optimized end-to-end.
- Strong copy instinct plus ability to brief designers or AI tools for creative.
- Grit, speed, and bias-to-action—willing to jump in on a Saturday flash sale when needed.
- Able to attend on-site days in Paranaque City
— This role is not right for you if:
- You have only managed agencies, not run accounts yourself.
- Your deliverables have primarily been briefs, decks, or campaign summaries.
- You need regular direction to decide what to work on.
- You cannot point to a specific metric you personally owned and moved in a previous role.
- You consider retention and CRO someone else's responsibility.
