Overview
Managing Editor, Sense Jobs in Toronto, Canada at RateHub
Position: Managing Editor, Money Sense
ABOUT MONEY SENSE
Money Sense is one of Canada’s most trusted personal finance brands — award-winning, editorially independent, and relied on by millions of Canadians navigating financial milestones that matter most. We’ve been a fixture of Canadian financial life for over 25 years, and we remain as relevant and necessary as ever.
Since our acquisition by Ratehub Inc. in 2018, Money Sense has maintained full editorial independence while gaining the backing of a leading Canadian fintech. Money Sense provides the independent insight and expert context Canadians need to make smart financial decisions, while Ratehub provides the platform to act on them. Together, we help Canadians at every stage of their financial journey:
Spend, Save, Borrow, Invest, and Protect.
We’re at a pivotal moment for the brand. Readers are changing how they consume content, and AI is changing how they find it. In that world, the value of a human‑led, trusted brand has never been higher, and there’s a growing appetite for financial journalism that goes deeper than a quick answer. Money Sense has the editorial heritage, the data assets, and the fintech infrastructure to lead that evolution.
THE ROLE
As Managing Editor, you will own Money Sense’s editorial output end-to‑end, from strategy and planning to execution and performance. Reporting to the GM of Memberships, you will work at the intersection of editorial, product, and engineering to build a content engine that is credible, data‑driven, and built for the modern Canadian reader. This is a foundational leadership role. You are the architect who will shape how Money Sense looks, speaks, and performs in its next chapter, by bridging the craft of journalism with the rigour of a data‑driven product organisation.
YOUR
RESPONSIBILITIES Editorial Leadership & Strategy
- Own the end-to‑end editorial process, ensuring every piece of content meets Money Sense’s high standards for accuracy, independence, and authority.
- Rethink the editorial calendar to reflect shifts in consumer behavior, prioritizing high‑value, expert‑led content that goes beyond simple search queries.
- Recruit, brief, and manage a roster of freelance contributors and vetted financial professionals (CFPs, tax experts, etc.) for quotes, columns, and the “Ask Money Sense” franchise.
Authoritative & Original Reporting
- Assign and edit content optimized for both traditional search (SEO) and generative engines (GEO), prioritizing proprietary data, original reporting, and expert insight that AI cannot replicate.
- Produce data‑led stories by combining Canadian public datasets (Stats Can, CMHC, Bank of Canada) with Ratehub’s proprietary data to generate unique financial insights.
- Lead reactive coverage for major financial events (e.g., Bank of Canada rate decisions), ensuring expert‑led analysis is published and distributed within hours of an announcement.
- Develop reporting formats that feature real Canadians and expert commentary (e.g., financial profiles and annotated case studies) that go deeper than anything AI can generate.
Performance & Optimization
- Manage the update cycle for “Best of” guides and cornerstone content to ensure they remain accurate, competitive, and relevant for readers.
- Monitor performance metrics across Google Analytics, SEMrush, and other tools to identify shifts in how readers discover and interact with our content.
- Use data insights to optimize content, improving discoverability and the reader journey from first touchpoint to financial decision.
- Guide social media and newsletter distribution strategies, ensuring content is packaged effectively to drive audience retention and direct engagement.
- Oversee digital publishing workflows to ensure content is formatted and distributed in adherence to brand standards across all platforms.
Collaboration
- Work with product and engineering on interactive tools and content experiences that create reasons to visit and return to
- Collaborate with sales on branded content and sponsorship packages while maintaining editorial independence.
YOUR QUALIFICATIONS Required
- 5+ years of experience in digital journalism or editorial publishing, with at least 2 years in a leadership or senior…
Title: Managing Editor, Sense
Company: RateHub
Location: Toronto, Canada
Category:
