Overview
Market Development Specialist Jobs in Florida, United States at Whyte & Mackay
Title: Market Development Specialist
Company: Whyte & Mackay
Location: Florida, United States
This is a role for someone who can build desire in the real world and win where shoppers now discover and buy — online.
As our Single Malt Specialist & e‑Commerce Lead for Southern California, you’ll be the in‑market face of our luxury single malt portfolio, driving advocacy and activation across high‑opportunity retail, e‑retail and premium on‑premise outlets, while taking a leading role in how our brands show up, convert and grow through online partners.
If you love the craft and storytelling of luxury spirits, and you also enjoy the commercial challenge of building visibility and momentum digitally, this is your stage.
What you’ll be known for
Building brand advocacy that sticks. You’ll turn trade partners, account teams and venue staff into confident advocates, the people who recommend, re‑recommend and build loyalty.
Owning the e‑Commerce opportunity. You’ll help shape the approach to online retail in-market, ensuring listings, visibility, education and activation's are working hard, not just “live.”
Creating standout luxury experiences. From tastings and trainings to premium events and partnerships, you’ll bring the brands to life in a way that earns attention and builds mental availability.
Delivering commercial results with credibility. You’ll combine relationship‑building and follow‑through with strong planning, tracking and a sharp eye for what drives premium performance.
What you’ll do
- Partner closely with importer/wholesaler and trade customers to maximize distribution, visibility and activation
- Make regular calls on priority retail, e‑retail and premium on‑premise accounts
- Deliver compelling training's and tastings that turn “interest” into advocacy
- Lead and support e‑commerce opportunities: activation planning, account engagement, and ensuring the digital shelf tells the right story
- Build third‑party partnerships that open doors to the right audiences (clubs, luxury partners, networks)
- Use social/digital channels to amplify the brands locally and drive engagement
What we’re looking for
You don’t need to tick every box, but you’ll likely bring:
- A genuine passion for luxury spirits (single malt experience is a big plus)
- Strong relationship skills, you can influence without ego and build trust quickly
- Confidence working with distribution and commercial partners
- Comfort with digital/e‑commerce environments (and curiosity about what makes them work)
- Event, activation and in‑market brand building experience
- A balanced style: polished enough for luxury, practical enough to execute
Why this role stands out
Because it’s not just brand ambassador. It’s brand building + commercial delivery + digital leadership, in one of the most exciting and influential markets.
If you’re ready to be the person who makes the brand unmissable, in store and online, we’d love to hear from you. Click the link below to find out more.
