Overview
Marketing Creative Specialist Jobs in Defiance, USA at Thomas Keller Logistics Group
This position is a Marketing Creative Specialist responsible for producing the visual and multimedia assets that drive the department’s pipeline-generating campaigns. The role centers on expert Adobe design, sales collateral and web graphics, video and multimedia creative, and the execution of campaign briefs into production-ready creative across channels. This is a creative production role, not a writing or scripting role.
Duties and Responsibilities Creative & Graphic Design
- Serve as the department’s lead creative producer with expert-level command of Adobe Creative Suite (Illustrator, InDesign, Photoshop).
- Design production-ready sales collateral, one-pagers, andenablementassets that support the B2B pipeline.
- Produce graphics and visual updates for the website.
- Lay outand design multi-page documents andprintedcollateral (white papers, brochures) in InDesign.
- Edit images and produce campaign visuals in Photoshop.
- Design for web and digital surfaces in Figma (landing pages, UI layouts, prototypes) in addition to the Adobe suite.
- Design branded presentation and pitch deck templates for sales enablement (design, not copywriting).
- Create display ads (static and animated) and trade show collateral (booths, banners, printed pieces), preparing print-ready files and coordinating with print vendors.
- Maintain consistent brand governance across all assets.
Video & Multimedia Creative
- Produce and edit short-form video creative for social, ads, and campaigns.
- Develop motion graphics and animated assets.
- Capture on-sitephotoandvideoat facilities and trade shows/events (warehouses, equipment, on-location footage) for authentic 3PL content.
Campaign Execution & Hub Spot Creative
- Read and execute campaign briefs, translating them into production-ready creative.
- Produce creative assets for Hub Spot campaigns, including email visuals, landing page graphics, and CTAs, and hand them off to marketing operations for deployment.
- Repurpose and adapt creative across channels (blog, email, social, ads, landing pages) for visual and format consistency.
- Design conversion-focused landing pages that support campaign and pipeline goals.
- Produce paid social ad creative at volume (Meta, Linked In), treating creative as the primary targeting and performance lever and generating variants for testing.
- Be prepared tocreate forany platform or channel as the mix evolves, including emerging social, AI/answer platforms, and new ad formats.
Strategy & Industry Understanding
- Understand how strong graphic design supports a prosperous B2B pipeline and design to that end.
- Design for measurable outcomes by building creative variants forA/B testing and iterating based on performance data.
- Apply working knowledge of AEO/SEO impact in the 3PL industry to creative, including image optimization, visual discoverability, and asset structure.
- Maintain brand and ICP alignment across creative; adapt visuals to audience and segment.
- Monitorcompetitorcreative and visual trends.
AI & Tooling
- Use AI tools to accelerate creative production and asset variation whilemaintainingbrand and quality standards.
- Build andmaintainreusable creative templates and design systems for consistency.
Soft Skills
- Strong creative eye and visual communicator who values design quality.
- Tactical executor who turns briefs into finished assets on schedule.
- Highly organized and able to manage multiple asset types and timelines.
- Self-directed and able tomaintainconsistent output.
- Willing to learn freight/logisticsindustrynuances.
Shared Expectations
- Collaborative approach with 20%-40% on-site presence.
- High agency and ownership of outcomes.
- Strong understanding of howcreativefeeds Hub Spot reporting and workflows.
- AI-literate with disciplined QA processes.
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Title: Marketing Creative Specialist
Company: Thomas Keller Logistics Group
Location: Defiance, USA
Category:
