Overview
Marketing Manager Jobs in United States at Ascendion
Title: Marketing Manager
Company: Ascendion
Location: United States
About Ascendion
Ascendion is a full-service digital engineering solutions company. We make and manage software platforms and products that power growth and deliver captivating experiences to consumers and employees. Our engineering, cloud, data, experience design, and talent solution capabilities accelerate transformation and impact for enterprise clients. Headquartered in New Jersey, our workforce of 6,000+ Ascenders delivers solutions from around the globe. Ascendion is built differently to engineer the next.
Ascendion | Engineering to elevate life
We have a culture built on opportunity, inclusion, and a spirit of partnership. Come, change the world with us:
- Build the coolest tech for world’s leading brands
- Solve complex problems – and learn new skills
- Experience the power of transforming digital engineering for Fortune 500 clients
- Master your craft with leading training programs and hands-on experience
Experience a community of change makers!
Join a culture of high-performing innovators with endless ideas and a passion for tech. Our culture is the fabric of our company, and it is what makes us unique and diverse. The way we share ideas, learning, experiences, successes, and joy allows everyone to be their best at Ascendion.
About the Role:
Summary:
The Regional Marketing Team is expanding to hire a Marketing Manager, Developer & Scaled Marketing to drive developer awareness, adoption, and product usage at scale across the region. This role combines community-led developer engagement with scalable digital demand, creating a single owner focused on growing product usage and top-of-funnel reach.
You'll build and activate developer-focused programs while orchestrating digital and demand motions that meet developers wherever they are: in workshops, webinars, ambassador communities, and always-on campaigns. If you're energized by reaching developers at scale, partnering across DevRel, Product Marketing, and Digital Growth, and turning product adoption into a measurable growth engine, this role is for you.
Job Responsibilities:
- Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region.
- Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement.
- Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are.
- Run signature programs including the Copilot Ambassador Program, local developer activation kits ("in-a-box"), developer workshops and hackathons, and paid and nurture campaigns.
- Partner closely with DevRel, Product Marketing, and Digital Growth to align programs to product priorities, audience needs, and regional demand goals.
- Localize and activate global campaigns and content to resonate with regional developer communities and priorities.
- Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline.
- Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impact.
Skills:
- Strong verbal and written communication skills, with the ability to craft compelling developer-focused messaging
- Knowledge of demand generation, digital campaigns, and always-on marketing principles
- Experience with community-led growth strategies and developer engagement programs
- Proficiency in marketing analytics and translating data into actionable insights
- Ability to manage multiple programs, work independently, and collaborate cross-functionally
Education/Experience:
- 5+ years (Marketing Manager) of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation.
- Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline.
- Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools.
- Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media.
- Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams.
Explain a typical day in the role.: 
- Meeting with cross-functional partners: syncing with DevRel on an upcoming workshop series
- Campaign review: checking performance dashboards for always-on developer campaigns, pulling metrics for sign-ups, product activation, pipeline and adjusting plans as needed
- Program planning: drafting the agenda for a regional developer webinars/events or ambassador community event, coordinating logistics with external speakers or community leads
- Stakeholder meeting: joining a team session to map out a scaled demand campaign, ensuring developer segments are being reached across the right channels
- Reporting and insights: pulling together a weekly update on top-of-funnel reach, product usage growth, and pipeline contribution to share with regional leadership
Salary Range: The salary for this position is between $55,000 – $65,000 USD annually. Factors which may affect pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [long-term disability insurance] [short-term disability insurance] [5 personal days accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [10-15 days of paid vacation time] [6 paid holidays and 1 floating holiday per calendar year] [Ascendion Learning Management System]
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