Overview
Marketing Manager EMEA Jobs in Greater London, England, United Kingdom at MacGregor Black
Title: Marketing Manager EMEA
Company: MacGregor Black
Location: Greater London, England, United Kingdom
MacGregor Black are partnering with a growing consumer brand on the search for a Marketing Manager EMEA. This is a hybrid UK-based role with up to 4 days working remotely and weekly in-office days in London. Some travel required for key trade events and retailer meetings across EMEA.
As our EMEA Marketing Manager, you will be the architect of the brand's presence across the UK, Europe, specifically Germany, France and supporting Middle East and African Distribution. With the full trust of global leadership behind you, you'll have the autonomy to craft bold strategies, the resources to execute them, and the mandate to make the brand a household name for parents right across the continent.
You'll act as the entrepreneurial bridge between the global vision and the nuances of each local market – translating HQ strategy into locally resonant campaigns, building relationships with the partners and retailers who matter most, and pioneering market entry into France from the ground up.
Reporting to the GM EMEA (with a dotted line to the Director of Brand & Communications in Australia), you'll be one of the most pivotal hires in the region. The momentum is already there: a loved brand and a product that genuinely improves lives. Your job is to amplify it.
Key Responsibilities:
- Lead the planning and execution of brand-building initiatives that create real awareness and advocacy from PR and media partnerships to key opinion leaders, new parent communities, consumer shows and brand collaborations. You'll work hand-in-hand with the global Head of Brand & Communications to shape an execution plan that reflects both global ambitions and local market realities.
- Be the pioneer who establishes the brand in France, building awareness through a digital-first strategy, forging the right retail and brand partnerships, and setting the foundation for what could become one of the region's most important markets.
- Own the marketing relationships that drive results, leading quarterly brand updates and co-marketing planning with major retail and distributor partners, sourcing and developing local agency relationships, and ensuring brand standards are upheld across every customer touchpoint.
- Develop trade marketing materials that make retail partners proud to stock the products, including POS, trade publications and a strong presence at key industry events including Kind + Jugend. You'll be a key representative within the EMEA trade landscape.
- Own the EMEA marketing calendar end-to-end, from always-on BAU activity to NPD launches, seasonal campaigns and promotional moments across Online, Amazon and Wholesale channels in both the UK and Germany. You'll be the orchestrator who keeps every moving part in sync.
- Hold full ownership of trade marketing budget and spend across the region, working in close partnership with the Head of Brand on brand-building investment, delivering maximum impact against every pound spent.
- Be the region's eyes and ears, continuously gathering insights on consumer preferences and competitor activity across key channels, and feeding those learnings back into strategy.
What We're Looking For:
- Proven consumer goods marketing experience, with a track record of building brand awareness and advocacy across omnichannel businesses, preferably with baby and toddler category knowledge. You've executed across media partnerships, PR, brand collaborations, digital and content, and you know how to make budgets work hard.
- EMEA trade marketing experience, ideally with experience managing trade plans in the UK and/or Europe.
- Hands-on creative skills, comfortable with Canva, AI creative tools and basic copy adaptation. You don't need to be a designer; you just need to be resourceful.
- Sharp communication and influencing skills, with the ability to translate data and consumer insights into compelling narratives that move stakeholders to action.
- Commercial clarity – you break big goals into actionable plans, manage interdependencies and stay accountable to the numbers.
- Genuine customer obsession. We are serving parents from all backgrounds and cultures and we want to build a relationship with every single one. This should excite you.
- Action-oriented and solutions-focused – you move fast, make decisions with imperfect information and own the outcomes.
- Entrepreneurial and adaptable – you think creatively to reach consumers and welcome change as opportunity.
- Detail-obsessed without losing sight of the big picture – happy to get your hands dirty and determined to find the best path forward.
- A brilliant collaborator across time zones and disciplines – you know how to build trust quickly and maintain it.
- Proactive and transparent communicator – people always know where things stand with you.
For more information, please contact Abbie Ward.
