Overview
Marketing Manager (Strategy & Communications) Jobs in Singapore, Singapore at AccountStaff
Title: Marketing Manager (Strategy & Communications)
Company: AccountStaff
Location: Singapore, Singapore
1. Marketing Strategy & Planning
- Develop and execute integrated marketing strategies aligned with business growth objectives.
- Identify target segments, define value propositions, and craft positioning strategies.
- Plan annual marketing roadmaps, budgets, and campaign calendars.
- Work closely with business development teams to drive lead generation and pipeline conversion.
2. Demand Generation & Campaign Management
- Design and implement multi-channel campaigns (digital, events, partnerships) to generate qualified leads.
- Track campaign performance (leads, conversions, ROI) and provide actionable insights to improve effectiveness.
- Optimise marketing funnels across awareness, engagement, and conversion stages.
- Collaborate with sales/BD teams to ensure alignment between marketing and revenue outcomes.
3. Content & Brand Communication
- Develop high-quality written content, including marketing collateral, newsletters, website copy, and thought leadership articles.
- Ensure strong storytelling that communicates brand value propositions effectively.
- Maintain brand consistency across all communication channels.
- Oversee social media and digital content strategy with a focus on engagement and reach.
4. Stakeholder & Partnership Management
- Collaborate with internal stakeholders across marketing, customer experience, and business development.
- Manage external agencies, vendors, and partners where required.
- Support partnership initiatives, events, and community engagement activities to strengthen brand presence.
5. Design & Creative
- Design marketing collateral (digital and print).
- Ensure design output is aligned with brand guidelines and campaign objectives.
- Hands-on design capability is required.
