Overview
Organic SEO Video Strategist Jobs in West Jordan, USA at Western Governors University
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency‑based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student‑focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
Grade:
Professional 308;
Pay Range: $73,000.00 – $
Job Description
Working in partnership with WGU’s SEO/Organic Search and Social Media teams, the Organic SEO Video Strategist grows the university’s presence across our websites, You Tube, and Tik Tok through content engineered for organic discovery. This role blends strategy and on‑camera execution. Researches what prospective and current WGU students are searching for, translates those insights into search‑optimized written and video content, and serves as a recurring on‑camera face for the university across short‑form social, especially Tik Tok.
This is a builder’s role with significant sway over the organic video roadmap, ship content against it, and a charge to measure what works.
Responsibilities
- Research industry topics, trends, and audience search behavior relevant to higher education and WGU’s programs.
- Conduct keyword research for both standard web SEO and video SEO (You Tube, Tik Tok).
- Identify gaps in existing content and recommend new topics, keywords, and formats.
- Build and maintain content outlines, publishing calendars, and production procedures.
- Complete SEO audits and drive the resulting action items to completion.
- Monitor ranking changes tied to algorithm updates and propose remediation plans.
- Video Creation & On‑Camera Presence
- Strategize and oversee organic video content across Tik Tok, You Tube (including Shorts), and WGU.edu.
- Appear on camera as a recurring representative of WGU in short‑form social video targeting prospective and current students.
- Write scripts and shot outlines; partner with the social media and/or creative teams on filming, editing, and publishing cadence.
- Stay ahead of Tik Tok and You Tube trends, sounds, and formats — and decide which are worth WGU showing up in.
Community, Analytics & Collaboration
- Participate in monitoring and responding to comments and messages across platforms in WGU’s voice.
- Analyze key metrics across organic channels and adjust strategy to meet business goals.
- Partner with cross‑functional teams to manage reputation, align content with institutional priorities, and coordinate launches.
- Support community and creator/influencer outreach efforts.
- Design organic social campaigns and report on their effectiveness.
- Provide regular reporting on organic performance with clear recommendations.
- Perform other duties as assigned.
Qualifications
Knowledge, Skills, and Abilities
- Strong comfort and presence on camera.
- Ability to represent the university authentically to prospective and current students.
- Possess a deep passion for organic marketing, SEO, and short‑form video creation.
- Working fluency in Tik Tok and You Tube as a creator — not just as a viewer — with a real understanding of what drives discovery and watch time.
- Excellent research, writing, and analytical skills.
- Ability to translate data and search insight into creative content decisions.
- Strong project and time management skills.
- Ability to juggle multiple productions and deadlines in a collaborative environment.
- Outstanding creative problem‑solving and attention to detail.
- High levels of integrity, autonomy, and self‑motivation.
- Clear and effective written and verbal communication.
Education
- Bachelor’s degree
Experience
- Five years of in‑house or agency experience in SEO, organic content, or social video (or a blend of these).
- Demonstrated on‑camera experience, with a link to a reel, Tik Tok handle, You Tube channel, or similar…
Title: Organic SEO Video Strategist
Company: Western Governors University
Location: West Jordan, USA
Category:
