Overview
Performance Marketing Creative Designer – Breakout Jobs in Greater London, UK at Kraken
Location: Greater London
Building the Future of Crypto
Our Krakenites are a world‑class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission‑focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Breakout
Breakout is the fastest‑growing crypto prop trading firm in the world, backed by Kraken. We fund skilled crypto traders with real capital, take on the risk, and pay them a share of the profits. Since launching in November 2023, we have paid our traders over $38M and counting. We solve a trust problem by keeping consistent rules, offering on‑demand payouts 24/7, and leveraging the financial backing of a well‑known parent.
The
team
You will own every piece of creative that drives Breakout’s paid acquisition across every channel, format, and market we run in. Reporting directly to the VP of Growth and working closely with our Performance Marketing Lead, you will produce, iterate, and scale creative across Meta, Tik Tok, You Tube, X, Reddit, programmatic, CTV, and anywhere else we can find our audience.
This is a full‑stack creative role. You will cut punchy Tik Tok videos, design static Meta campaigns in multiple localisations, build motion‑heavy You Tube pre‑rolls, and set the bar for Breakout’s performance creative. You care about CTRs and CPAs as much as you care about craft.
This is a pure individual contributor role—no management responsibilities. You will collaborate with the Breakout growth team and Payward’s (Kraken’s) performance marketing team to share insights, run tests, and accelerate what you are doing.
The opportunity
- Own end‑to‑end creative production for all performance marketing channels (video, static, motion, carousel, display, CTV, etc.).
- Develop, edit, and produce 30+ performance marketing creatives per month, tailored to platform, audience, and market.
- Collaborate with Performance Marketing, Brand, Content, and regional teams to turn ideas and tests into shipped assets fast.
- Work directly with Payward’s performance marketing team to trade creative insights and learn from their tests.
- Leverage AI creative tools (Veo 3, Runway, Pika, Midjourney, Sora, Eleven Labs, etc.) as a core part of your workflow.
- Design static and motion ad creatives that perform—Meta carousels, Tik Tok hooks, Reddit static units, You Tube pre‑roll, display banners, CTV spots, and more.
- Build scalable templates, style systems, and localisation workflows to produce more, faster, in more markets.
- Partner with Performance Marketing and Analytics to run creative A/B tests and iterate based on data.
- Maintain brand consistency across every asset, channel, and region while adapting format and tone.
- Stay ahead on AI creative advancements, generative tools, emerging ad formats, and platform‑native creative trends.
- Be scrappy and resourceful—ship tests fast rather than polish a few hero assets.
- Train the team on new tools, techniques, and workflows; set the standard for AI‑native creative production at Breakout.
- Additional duties and responsibilities as assigned.
Skills You Should HODL
- Expert‑level proficiency across the Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Audition) and Figma.
- Deep hands‑on experience with AI creative tools:
Veo 3, Runway, Pika, Midjourney, Sora, Eleven Labs, Synthesia, and the broader AI-native stack. - Strong understanding of performance marketing creative—what stops a thumb, what kills a scroll, and how platform‑native creative differs from brand work.
- Proven ability to produce high‑quality video, static, and motion creative across multiple formats, markets, and languages at speed.
- Strong design fundamentals: typography, composition, hierarchy, colour.
- Self‑driven and motivated to constantly explore, learn, and experiment with emerging tech.
- Sharp creative instincts backed by data‑driven iteration.
- Skilled at storytelling…
Title: Performance Marketing Creative Designer – Breakout
Company: Kraken
Location: Greater London, UK
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