Overview
Performance Marketing Specialist (Ads Optimization) Jobs in Bangkok City, Thailand at Plantae Life
Title: Performance Marketing Specialist (Ads Optimization)
Company: Plantae Life
Location: Bangkok City, Thailand
💡 How We Work
At Plantae, we operate in cross-functional projects — not traditional departments. Each project team brings together different functions to own a clear mission from end to end. We move fast, simplify complexity, and empower people to take ownership of real impact.
We are an empowering platform with purpose — a place where A-Players get the space to shine, grow, and make a real difference.
🌱 About the Project
We are on a mission to redefine plant-powered nutrition and make it the everyday lifestyle choice for millions of consumers — a transformation designed to turn our customers into a true community. This is not just about refreshing our brand; it’s about creating an unshakable connection with people who see Plantae as their everyday wellness partner and the No.1 choice for their future health.
🎯 Your Mission
As our Performance Marketing Specialist (Ads Optimization), you’ll own the top-of-funnel growth engine. Your mission is to design and optimize campaigns that introduce Plantae to millions of new audiences across digital channels. From reach and impressions to brand lift and engagement, you’ll ensure Plantae becomes the most recognized plant-powered brand in the market.
🧩 What You’ll Own
- Plan, execute, and optimize paid awareness campaigns across Meta, TikTok, YouTube, Google Display, and other channels.
- Build strategies to increase reach, brand awareness, and engagement at scale.
- Collaborate with Creatives and Content teams to develop attention-grabbing ad assets.
- Manage budgets, targeting, and bidding strategies to maximize awareness ROI.
- Implement and optimize tracking for awareness KPIs (Success metrics: CPM efficiency, engagement rate, brand lift study score, reach quality vs target audience)
- Run A/B tests across creatives, audiences, and formats to continuously improve results.
- Stay ahead of emerging media platforms, formats, and trends to expand reach.
- Provide insights and reporting to the Revenue Growth Lead (Project Owner), connecting awareness to mid- and lower-funnel performance.
🌟 What We’re Looking For
- 2-5 years of experience in Performance Marketing, Media Buying, or Digital Strategy (FMCG, lifestyle, or e-commerce preferred).
- Proven track record of driving awareness and brand visibility at scale.
- Strong expertise in digital media platforms (Meta, TikTok, YouTube, Google Display, Programmatic).
- Data-driven — skilled at analyzing awareness metrics, brand lift studies, and engagement data.
- Creative and strategic thinker — able to craft campaigns that stand out in crowded markets.
- Collaborative — works closely with Content, Brand, and Performance teams for a full-funnel approach.
- Hands-on operator — able to execute with precision while thinking strategically.
- An A-Player drive: Move fast, Own it, Keep it simple, Solve to win.
📈 Growth You’ll Experience Here
- Be part of a cross-functional project team working at startup speed.
- Own the top-of-funnel awareness engine that drives long-term brand growth.
- Learn to connect brand campaigns with performance outcomes.
- Work closely with senior leadership to shape media strategy and budget allocation.
