Overview
Product Manager – Consumer Strategic Management Jobs in Taguig, National Capital Region, Philippines at Metrobank
Title: Product Manager – Consumer Strategic Management
Company: Metrobank
Location: Taguig, National Capital Region, Philippines
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Position Title: Product Manager – Consumer Strategic Management
Job Summary:
- This position is responsible for the development of consumer loan products thru campaigns and/or offering and ensuring compliance to regulatory and credit policies of the Bank.
Role Exposure:
- Develops and maintains product program manuals covering all aspect of each product or service, including product benefits, market environment and competition, target market, pricing and profitability, distribution, resource requirements, commercialization / marketing and promotions.
- Provides market and competitive scans, evaluate comprehensiveness, competitiveness and marketability of consumer loan product offerings.
- Collaborates with Marketing Division for necessary above or below the line promotion, advertising and targeted campaigns to increase sales and product take-up.
- Prepares the campaign profitability analysis versus promo and marketing spends.
- Together with Marketing, craft an end-to-end leads generation process and applicable customer journey for campaign launches and “always on” marketing.
- Spearheads test programs to assess the current market to augment consumer loan portfolio and improve performance quality.
- Performs leads management derived from online sources and supervises campaign execution (i.e. call-out team, hiring and training of project hires, daily monitoring of campaign stats versus KPIs, MIS reports for post mortem). Monitors campaign uptake and recommends changes when necessary to ensure that campaign KPIs and metrics are met.
- Recommends and proposes new product offerings attuned to the ever changing needs of the market.Responsible for its development and marketability.
- Performs other related functions that may be assigned from time to time.
Other Details:
- Rank: Junior Officer
