Overview
Product Marketing Associate Jobs in Bengaluru, Karnataka, India at Vedantu
Title: Product Marketing Associate
Company: Vedantu
Location: Bengaluru, Karnataka, India
We're looking for a Product Marketing Associate to join Vedantu's Growth team and own the front line of acquisition and conversion across Meta Ads, landing pages, and product launches.
In this role, you'll plan and optimize Meta (Facebook & Instagram) campaigns, build high-converting landing page experiences, and execute end-to-end product and program launches. You'll work closely with product, brand, CRM, and design teams to craft compelling messaging, experiment rapidly, and drive measurable business outcomes.
Key Responsibilities:
• Plan, launch, and optimize Meta ad campaigns to achieve acquisition and CAC targets.
• Own landing page strategy, copy, and experimentation to improve conversion rates.
• Drive end-to-end product and program launches across messaging, creatives, and performance tracking.
• Partner with design and brand teams to create and test high-performing ad creatives.
• Run A/B tests across ads and landing pages and convert insights into optimizations.
• Monitor and analyze key metrics including CTR, CVR, CPL, CAC, and funnel performance.
• Develop differentiated messaging for students and parents across the customer journey.
Who We're Looking For:
• 1–4 years of experience in Product Marketing, Performance Marketing, or Growth roles.
• Hands-on experience with Meta Ads Manager and campaign optimization.
• Experience building and optimizing landing pages with a strong conversion mindset.
• Strong analytical skills and comfort with experimentation and performance metrics.
• Excellent written communication and copywriting abilities.
• Ability to manage multiple campaigns and launches in a fast-paced environment.
• Prior experience in EdTech, consumer internet, or high-growth startups is a plus.
