Overview
Product Marketing Associate Jobs in Greater Bengaluru Area at HyperVerge
Title: Product Marketing Associate
Company: HyperVerge
Location: Greater Bengaluru Area
ABOUT HYPERVERGE:
HyperVerge is a deep tech AI company that provides identity verification solutions for companies in the BFSI, Ed-tech, Telecom, Digital Lenders, Marketplaces etc spaces. Our home grown AI powers large enterprises like Jio, SBI, Bajaj Finserv, etc, and startups like EarlySalary, MoneyTap, ZestMoney, Kissht, etc. Our code has powered 900 million+ AI based automated ID checks so far.
HyperVerge aims to be a $100M revenue company in the next 4 years and the journey to $100M will need amazing marketing, content and design. Fields like AI, BFSI, Crypto are full of complex ideas that need unpacking, structuring and presentation to enable better dialogue with our target customers.
Mission:
At HyperVerge, the Product Marketing Associate will be responsible for driving product adoption, revenue and higher customer engagement by pitching, positioning the product well and enabling the sales teams to sell better by creating sales stories and sales enablement material that land with the customers.
OUTCOMES – FIRST YEAR:
Goals:
Within the first month, understand the HyperVerge suite of products, ICPs, market segments, and competition
Drive adoption of HyperVerge products across markets and segments
RESPONSIBILITIES:
- Drive alignment across sales, product management, engineering and product marketing functions to build product GTM strategy
- Product Positioning: work with the product and GTM teams to ensure positioning of the product is right for various market segments
- Product Launch: Plan GTM campaigns for upcoming products across different market segments
- Work with other marketing teams (Performance marketing, content marketing etc) to make sure the messaging resonates and converts.
- Sales Enablement: Create verticalized messaging, product demos, presentations & other collaterals for prospective customers to drive consumption
- Assesses market competition by comparing the company's product to competitors' products, build battlecards & build sales plays accordingly
- Gather customer insights and feedback, and infuse the learning back into the organization and product area roadmap
- Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
- Become a subject matter expert for the product category and deliver thought leadership content
REQUIREMENTS:
1-5 years of Product Marketing Experience with B2B Saas product companies.
COMPETENCIES:
Honesty/ integrity:
•Does not cut corners ethically. Earns trust and maintains confidence.
•Does what is right, not just what is politically expedient. Speaks plainly and truthfully.
Strategic thinking and visioning:
•Able to see and communicate the big picture in an inspiring way.
•Determines sales opportunities and threats through comprehensive analysis of current and future trends in the market.
Communication:
•Exceptional business writing skills with strong grasp of grammar and style; can visualize as well as convey a message into relevant and interesting content
•Speaks and writes clearly and articulately. Maintains a high standard in all forms of written and spoken communication
Learning:
•Intellectual curiosity – loves to ask questions and demonstrates ability to quickly and proficiently understand and absorb new information
•Enthusiastic about trying new approaches, best practices, and ideas and not overly attached to what has worked in the past
Work Ethic:
•Possesses a strong willingness to work hard to get the job done
•Expects personal performance and team performance to be nothing short of the best
•Strong attention to detail – does not let important details slip through the cracks
Efficiency and Execution:
•Able to produce significant output with minimal wasted effort in a timely manner. Focuses on key priorities
•Handles pressure well – performs well under pressure; adheres to timelines, sets goals for self and stays focused
•Adjusts quickly to changing priorities and conditions.
•Copes effectively with complexity and change.
Communication:
•Speaks and writes clearly and articulately. Maintains a high standard in all forms of written communication, including e-mail.
•Public speaking: has the ability to speak to large groups of people and capture their attention.
Positive Energy & Enthusiasm:
•Brings positive energy to every conversation; infuses energy and inspires others
•Exhibits passion and excitement over work. Has a can-do attitude.
Analytical Skills:
•Quick to understand and absorb qualitative or quantitative data and draw insightful conclusions from it
•Strong attention to detail – does not let important details slip through the cracks
Self-Starter & Team Player:
•High level of motivation, proactive, self-starter with ability to quickly identify what needs to be accomplished, craft and drive a solution, strong personal initiative and good judgment
•Works well with cross-functional teams; overcomes obstacles by collaborating with others in the team
•Works proactively without always being told what to do
VALUES & CULTURE
We aspire to be a person who,
Care and Contribution:
Genuinely cares for others. Is passionate about contributing meaningfully to the world rather than compulsive accumulation of wealth, power, fame and virtue for self. Goes the extra mile to search for the best overall outcome for company, colleagues, interns, clients, partners and all others. Treats the team like a family. When facing a painful situation or frustration, spends more time on understanding 'How can I help' rather than complaining about the expectations that are not met
Integrity and Honesty:
Is always honest and truthful with teammates. Does not cut corners ethically. Earns trust and maintains it. Does what is right, not just what is politically expedient. Speaks plainly and truthfully. Actively seeks guidance in conflicting situations. Never settles for an answer that does not 'feel' right and keeps searching for the best possible solution
Passionate about building an amazing company:
Is passionate about building an amazing ‘built to last' technology company, brick by brick, overcoming all challenges on the way, over the next many years. Enthusiastic and unafraid to take up new challenges and difficult problems. 'Can do’ attitude. Able to motivate others to pursue a course of necessary action.
Aware and Joyful:
Realises that he/she has to be joyful before trying to help others. Consciously works on gaining inner competence and balance. Has the awareness to look at difficult situations calmly. Never compromises on mental or physical well being of himself/herself and others.
Competence and High Performance:
Expects high performance from oneself and the team. Realizes that there is a lot to learn and works relentlessly on one’s competencies. Capable of executing in an aware and focused manner for long hours over extended periods of time. When required does the necessary strategizing, planning, budgeting in an efficient and productive manner.
Smart:
Has high grasping power and ability to learn new things. Demonstrates ability to quickly and proficiently understand and absorb new information.
Transparent and Ready to listen:
Is not hesitant in having a difficult conversation with teammates, clients and investors. Lets others speak and seeks to understand their viewpoints. Openness to criticism and ideas. Reacts calmly to criticism or negative feedback.
Energetic and Fun:
Is fun to hang out with. Energizes others.
WHY HYPERVERGE?
Be at the cutting-edge of technology
HyperVerge is among the top AI teams in the world with accuracies that surpass giants such as Amazon and Microsoft. It is a result of an amazing set of people who have the right attitude when it comes to solving challenging problems and have the necessary aptitude to solve them. This is what enables HyperVerge to stand as a profitable, financially independent, fast growing and contributing organization
Support for Inner Wellbeing
Most of the founding members daily practice some form of yoga/meditation. Work on one’s inner wellbeing is given a very high priority and the team is sensitive to the support an individual’s needs for such a lifestyle. Overall growth of individuals is always the most important priority
Challenges and Growth
A tremendous number of challenges lie ahead in converting a team of promising young people to an amazing organization over the next few decades. There will be no shortage of excitement. Every teammate, client win, revenue dollar, accuracy improvement, engineering improvement, product improvement, new country served is hard-earned and celebrated
