Overview
Product Marketing Manager Jobs in Remote at Leadfusion Inc.
About Leadfusion
We believe financial well-being changes lives. Join us as we transform the personalized product selection journey for consumers seeking the best choices at any life stage — new home, retirement, savings, car purchase, or payments. Since 1995, more than 300 financial service providers have selected Leadfusion’s expanding suite of solutions, such as SmartCalc and SmartSelect, for their innovative features. Our interactive tools turn complexity into clarity, drive qualified leads, and increase ROI for our clients.
We’re a fully remote, entrepreneurial team with a shared vision and priorities we define quarterly and annually. We offer the stability of a 30-year track record with major financial institutions combined with the agility and culture of a nimble, growth-stage company that can rapidly prototype custom solutions.
The Position
This is a fully remote, high-impact role for a strategic, hands-on Product Marketing Manager (PMM) who bridges Product Design and Product Marketing. You will design and illustrate new products, features, and customer-facing narratives; create launch-ready messaging and visuals; and equip our sales team with compelling, story-driven materials that make Leadfusion’s value clear to prospective clients.
The ideal candidate turns roadmap work into customer-ready narratives, already uses AI tools in their creative workflow, and thrives in a nimble, entrepreneurial environment where craft, momentum, and measurable impact all matter.
The Responsibilities
Design & Product Storytelling
- Design and illustrate new products, features, and roadmap materials to make complex functionality highly visual and customer-ready.
- Create product messaging using visual narratives, annotated mockups, and benefit callouts that align product value to customer outcomes.
- Turn complex technical roadmaps into reusable, clear visual assets across marketing channels.
Launch & Go-to-Market Execution
- Own the end-to-end execution of launch and go-to-market assets — planning, timelines, packaging, enablement, and post-launch optimization — with a strong bias toward revenue impact.
- Produce consistent rollout communications across web, email, sales collateral, and internal enablement channels.
Website & Marketing Communications
- Maintain and update the Leadfusion Webflow website, keeping pages, content, and assets current and on-brand.
- Produce ongoing marketing communications, including the monthly client newsletter, across web and email channels.
Packaging, Positioning & Sales Enablement
- Develop campaign packages, product bundles, and pricing frameworks that simplify buyer decisions and accelerate sales velocity.
- Produce product comparison summaries and competitive talk tracks to handle objections and build strong win stories.
- Build tailored enablement materials and proof points for core lines of business, including lending, deposit, and credit.
- Support sales with high-impact collateral: leave-behinds, pitch decks, one-pagers, and story-driven demo visuals (mock screens, flows, slides).
AI-Forward Creation & Project Management
- Leverage Claude and other AI tools to accelerate the production of feature explanations and messaging variants, refining outputs with strong judgment and brand voice.
- Project manage cross-functional initiatives to keep stakeholders aligned, decisions unblocked, and deliverables on schedule.
The Qualifications
- 3–5 years in product marketing, or a marketing role holding core PMM responsibilities.
- Bachelor’s degree in Marketing, Business, or Finance preferred.
- Proven ability to write clear, compelling, audience-aware messaging and content.
- Demonstrated ability to own timelines, prioritize work, and coordinate across cross-functional teams.
- Comfort or willingness to learn Figma to collaborate effectively with design and technical partners; UI/UX experience is a plus but not required.
- Hands-on experience maintaining a website in Webflow (or a similar no-code/CMS platform) and producing recurring communications such as newsletters.
- Enthusiasm for using modern AI tools to optimize and accelerate creation workflows.
The Opportunity
- Fully remote, with direct impact on revenue and the product roadmap.
- Small, cohesive entrepreneurial team backed by 30 years of industry credibility.
- AI-forward creative workflow — build faster with Claude and modern tools.
- High visibility across product, sales, and design, with fast decision-making.
How to Apply
Please submit your resume alongside a short note highlighting your relevant product marketing experience. We highly encourage including a portfolio or links to 2–3 examples of launch assets, packaging materials, demo visuals, or sales enablement content you have created.
Leadfusion is an equal opportunity employer.
Pay: $75,000.00 – $95,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Education:
- Bachelor’s (Required)
Experience:
- Marketing: 3 years (Required)
- Product Management: 3 years (Required)
Language:
- English (Required)
Work Location: Remote
Title: Product Marketing Manager
Company: Leadfusion Inc.
Location: Remote
Category:
